Preface
Visual Tour
Summary of Reading and Writing Skills
unit 1
Global Business
一 Doing Business Internationally
1 International Advertising
2 How ls Your Cross-Cultural Business IQ?
3 Reading in the Academic World
4 The Mechanics of Writing
5 Writing in the Academic World
二 International Economy
1 Supply and Demand-Stories in the News
2 Business in Literature :Excerpt from Lawrence Durrell's Bitter Lemons
3 Reading in the Academic World
4 The Mechanics of Writing
5 Writing in the Academic World
unit 2
ART
三 Themes and Purposes
1 Looking at Art:What's the Story?
2 Art in the Service of Religion
3 Reading in the Academic World
4 The Mechanics of Writing
5 Writing in the Academic World
四 The Ancient World:Egypt
1 Rules of Egyptian Art
2 Finds Reveal Much of Life at Pyranids
3 Reading in the Academic World
4 The Mechanics of Writing
5 Writing in the Academic World
unit 3
Psychology
unet 4
Health
Appendices
Photo Credits