第1章 社交信函(Social Letters)
1.1 社交信函概说(General Information of Social Letters) (1)
1.1.1 社交信函的基本要求(Basic Requirements of Social Letters) (2)
1.1.2 社交信函的构成(Structure of Social Letters) (3)
1.1.3 社交信函的打印格式(Printing Styles of Social Letters)(12)
1.1.4 信封的写法(Addressing Envelopes) (14)
1.2 邀请函(Invitation Letters) (18)
1.2.1 邀请函概说(General Information of Invitation Letters)(18)
1.2.2 邀请函范例(Samples of Invitation Letters) (21)
1.2.2.1 宴会或晚会邀请函及复函(Dinner/Evening Invitations & Acknowledgements) (21)
1.2.2.2 招待会邀请函及复函(Reception Invitations & Acknowledgements) (26)
1.2.2.3 展览会邀请函及复函(Exhibition Invitations & Acknowledgements) (28)
1.2.3 邀请函常用语句(Useful Expressions of Invitations)(33)
1.2.4 练习(Exercises) (36)
1.2.5 练习答案(Keys to Exercises) (38)
1.3 祝贺信(Congratulatory Letters) (42)
1.3.1 祝贺信概说(General Information of Congratulatory Letters) (42)
1.3.2 祝贺信范例(Samples of Congratulatory Letters) (43)
1.3.2.1 祝贺节日(Congratulations on Festivals) (43)
1.3.2.2 祝贺周年纪念(Congratulations on Anniversary)(45)
1.3.2.3 祝贺生日(Congratulations on Birthday) (47)
1.3.2.4 祝贺结婚(Congratulations on Wedding) (48)
1.3.2.5 祝贺晋升(Congratulations on Promotion) (50)
1.3.2.6 祝贺获奖(Congratulations on Award) (53)
1.3.2.7 祝贺开业(Congratulations on a New Venture)(55)
1.3.3 祝贺信常用语句(Useful Expressions of Congratulatory Letters) (57)
1.3.4 练习(Exercises) (64)
1.3.5 练习答案(Keys to Exercises) (65)
1.4 感谢信(Letters of Thanks) (67)
1.4.1 感谢信概说(General Information of Letters of Thanks)(67)
1.4.2 感谢信范例(Samples of Letters of Thanks) (69)
1.4.2.1 感谢款待(Thank for Hospitality) (69)
1.4.2.2 感谢帮助(Thank for Assistance) (72)
1.4.2.3 感谢祝贺(Thank for Congratulation) (74)
1.4.2.4 感谢慰问(Thank for Consolation) (77)
1.4.3 感谢信常用语句(Useful Expressions of Letters of Thanks) (78)
1.4.4 练习(Exercises) (81)
1.4.5 练习答案(Keys to Exercises) (82)
1.5 慰问信(Letters of Consolation) (83)
1.5.1 慰问信概说(General Information of Letters of Consolation) (83)
1.5.2 慰问信范例(Samples of Letters of Consolation) (85)
1.5.2.1 对病人慰问(Sympathy on Illness) (85)
1.5.2.2 对受伤同事慰问(Sympathy for Those Injured)(87)
1.5.2.3 对受灾单位慰问(Sympathy for Disaster Units)(88)
1.5.3 慰问信常用语句(Useful Expressions of Letters of Consolation) (90)
1.5.4 练习(Exercises) (91)
1.5.5 练习答案(Keys to Exercises) (92)
1.6 吊唁信(Letters of Condolence) (93)
1.6.1 吊唁信概说(General Information of Letters of Condolence) (93)
1.6.2 吊唁信范例(Samples of Letters of Condolence) (94)
1.6.2.1 吊唁单位领导逝世(Condolence on Death of a Leader) (94)
1.6.2.2 吊唁亲朋好友丧父母(Condolence on Death of One's Parents) (96)
1.6.2.3 吊唁同事和商业伙伴(Condolence on Death of a Colleague or a Business Partner) (98)
1.6.3 吊唁信常用语句(Useful Expressions of Letters of Condolence) (100)
1.6.4 练习(Exercises)(102)
1.6.5 练习答案(Keys to Exercises)(103)
第2章 公关礼仪应用文(Practical Writing about Public Relations)
2.1 公关礼仪应用文概说(General Information of Practical Writing about Public Relations) (105)
2.2 祝词(Public Speeches) (106)
2.2.1 祝词概说(General Information about Public Speeches) (106)
2.2.2 祝词范例(Samples of Public Speeches) (107)
2.2.3 祝词常用语句(Useful Expressions of Public Speeches)(117)
2.2.4 练习(Exercises) (119)
2.2.5 练习答案(Keys to Exercises) (120)
2.3 请柬(Invitation Cards) (122)
2.3.1 请柬概说(General Information of Invitation Cards)(122)
2.3.2 请柬范例(Samples of Invitation Cards) (123)
2.3.3 请柬常用语句(Useful Expressions of Invitation Cards)(133)
2.3.4 练习(Exercises) (136)
2.3.5 练习答案(Keys to Exercises) (137)
2.4 名片、贺卡(Visiting Cards; Greeting Cards) (138)
2.4.1 名片(Visiting Cards or Calling Cards) (138)
2.4.2 贺卡(Greeting Cards) (143)
2.4.3 练习(Exercises) (147)
2.4.4 练习答案(Keys to Exercises) (148)
第3章 商务应用文(Writing of Commercial Correspondence)
3.1 商务应用文概说(General Information of Commercial Correspondence) (150)
3.2 商务信函(Commercial Letters) (151)
3.2.1 商务信函的构成(Structure of Commercial Letters)(151)
3.2.2 商务信函的写作原则(Writing Principles of Commercial Letters) (156)
3.3 资信调查(Credit Inquiry) (158)
3.3.1 资信调查概说(General Information of Credit Inquiry)(158)
3.3.2 资信调查信范例(Samples of Credit Inquiry) (158)
3.3.3 资信调查写作指导(Writing Guidance of Credit Inquiry)(162)
3.3.4 练习(Exercises) (164)
3.3.5 练习答案(Keys to Exercises) (165)
3.4 建立贸易关系(Establishing Business Relations) (167)
3.4.1 建立贸易关系概说(General Information of Establishing Business Relations) (167)
3.4.2 建立贸易关系信函范例(Samples of Establishing Business Relations) (168)
3.4.3 建立贸易关系写作指导(Writing Guidance of Establishing Business Relations) (173)
3.4.4 练习(Exercises) (177)
3.4.5 练习答案(Keys to Exercises) (178)
3.5 业务咨询与往来(Business Consultation and Communication)(182)
3.5.1 业务咨询与往来概说(General Information of Business Consultation and Communication) (182)
3.5.2 推销(Sales Promotion) (182)
3.5.3 询价(Inquiries) (189)
3.5.4 报价、还价(Offers & Counteroffers) (195)
3.5.5 接受(Acceptance) (213)
3.5.6 订货(Order) (219)
3.5.7 支付(Payment) (227)
3.5.8 装运(Shipment) (238)
3.5.9 保险(Insurance) (246)
3.5.10 申诉、索赔(Complaint & Claim) (254)
3.6 合同、协议(Contracts & Agreements) (264)
3.6.1 合同、协议概说(General Information of Contracts & Agreements) (264)
3.6.2 合同、协议写作指导(Writing Guidance of Contracts & Agreements) (264)
3.6.3 合同、协议范例(Samples of Contracts & Agreements)(273)
3.6.3.1 买卖合同(Business Contracts) (273)
3.6.3.2 服务贸易合同(Contracts of Service Trade) (281)
3.6.3.3 代理协议(Agency Agreements) (286)
3.6.4 练习(Exercises) (295)
3.6.5 练习答案(Keys to Exercises) (297)
第4章 日常事务应用文(Practical Writing of Daily Routine)
4.1 日常事务概说(General Information of Daily Routine) (299)
4.2 证明与介绍信(Certificates & Letters of Introduction) (299)
4.2.1 证明(Certificates) (299)
4.2.1.1 身份证明(Identity Certificates)(300)
4.2.1.2 简历证明(Résumé Certificates) (301)
4.2.1.3 工作表现证明(Certificates for One's Work Condition) (302)
4.2.1.4 离职证明(Certificates of Leaving Office) (304)
4.2.1.5 担保证明(Warranty) (305)
4.2.1.6 证明常用语句(Useful Expressions of Certificates)(305)
4.2.2 介绍信(Letters of Introduction) (306)
4.2.2.1 业务往来介绍信(Letters of Introduction for Business) (306)
4.2.2.2 介绍信常用语句(Useful Expressions of Letters of Introduction) (307)
4.2.3 练习(Exercises) (308)
4.2.4 练习答案(Keys to Exercises) (309)
4.3 字据与契约(Notes & Bills) (313)
4.3.1 字据与契约概说(General Information of Notes & Bills)(313)
4.3.2 字据与契约范例(Samples of Notes & Bills) (313)
4.3.2.1 借据(Form of I.O.U) (313)
4.3.2.2 收据(Receipts) (315)
4.3.2.3 帐单(Bills) (316)
4.3.2.4 便条(Notes) (317)
4.3.3 练习(Exercises) (321)
4.3.4 练习答案(Keys to Exercises) (322)
4.4 广告、启事(Advertisements & Notices) (327)
4.4.1 广告(Advertisements) (327)
4.4.1.1 广告写作指导(Writing Guidance of Advertisements) (327)
4.4.1.2 广告范例(Samples of Advertisements) (329)
4.4.2 启事(Notices) (336)
4.4.2.1 启事写作指导(Writing Guidance of Notices)(336)
4.4.2.2 启事范例(Samples of Notices) (336)
4.4.3 练习(Exercises) (345)
4.4.4 练习答案(Keys to Exercises)(346)
4.5 通知、海报(Notices & Posters) (348)
4.5.1 通知(Notices) (348)
4.5.1.1 通知写作要领(Writing Essentials of Notices)(349)
4.5.1.2 通知范例(Samples of Notices)(349)
4.5.2 海报(Posters)(352)
4.5.2.1 海报写作要领(Writing Essentials of Posters)(352)
4.5.2.2 海报范例(Samples of Posters)(353)
4.5.3 练习(Exercises)(356)
4.5.4 练习答案(Keys to Exercises)(357)
4.6 备忘录、会议记录、活动日程安排(Memos, Minutes & Schedules of Activities) (360)
4.6.1 备忘录(Memos)(360)
4.6.1.1 备忘录写作指导(Writing Guidance of Memos)(360)
4.6.1.2 备忘录范例(Samples of Memos)(363)
4.6.2 会议记录(Minutes)(365)
4.6.2.1 会议记录写作指导(Writing Guidance of Minutes)(365)
4.6.2.2 会议记录范例(Samples of Minutes) (366)
4.6.3 活动日程安排(Schedules of Activities) (370)
4.7 报告与建议书(Reports & Proposals) (372)
4.7.1 报告(Reports)(372)
4.7.1.1 报告写作指导(Writing Guidance of Reports)(373)
4.7.1.2 报告范例(Samples of Reports)(387)
4.7.2 建议书(Proposals)(392)
4.7.2.1 建议书写作指导(Writing Guidance of Proposals )(392)
4.7.2.2 建议书范例(Samples of Proposals) (395)
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