电子商务：管理视角英文版

定　价：¥33.00

作　者：	（美）Efraim Turban等著
出版社：	高等教育出版社
丛编项：	国外优秀信息科学与技术系列教学用书
标　签：	暂缺

购买这本书可以去

ISBN：	9787040100471	出版时间：	2001-01-01	包装：	平装
开本：	26cm	页数：	520	字数：

内容简介

　　目录Chapter1 Foundations of Electronic CommerceChapter2 Retailing in Electronic CommerceChapter3 Internet Consumers and Market ResearchChapter4 Advertisement in Electronic CommerceChapter5 Electronic Commerce for Service IndustriesChapter6 Business-to-Business Electronic CommerceChapter7 Intranet and ExtranetChapter8 Electronic Payment SystemsChapter9 EC Strategy and ImplementationChapter10 Public Policy：From Legal Issues to PrivacyChapter11 Infrastructure for ECChapter12 Economics，Global，and Other Issues in ECAppendix A Creating Web PagesAppendix B Web Programming：Adding Desktop Interactivity and Dynamic Data AccessGlossaryIndex

作者简介

暂缺《电子商务：管理视角英文版》作者简介

图书目录

Chapter1 Foundations of Electronic Commerce
Chapter2 Retailing in Electronic Commerce
Chapter3 Internet Consumers and Market Research
Chapter4 Advertisement in Electronic Commerce
Chapter5 Electronic Commerce for Service Industries
Chapter6 Business-to-Business Electronic Commerce
Chapter7 Intranet and Extranet
Chapter8 Electronic Payment Systems
Chapter9 EC Strategy and Implementation
Chapter10 Public Policy：From Legal Issues to Privacy
Chapter11 Infrastructure for EC
Chapter12 Economics，Global，and Other Issues in EC
Appendix A Creating Web Pages
Appendix B Web Programming：Adding Desktop Interactivity and Dynamic Data Access
Glossary
Index