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旅游管理专业英语

旅游管理专业英语

定 价:¥28.40

作 者: 段开成编著
出版社: 高等教育出版社
丛编项: 高等学校旅游管理专业课程教材
标 签: 旅游

ISBN: 9787040107371 出版时间: 2002-08-01 包装: 平装
开本: 23cm 页数: 396 字数:  

内容简介

  《旅游管理专业英语》是面向21世纪高等学校旅游管理专业系列教材之一,是教育部“高等教育面向21世纪教学内容和课程体系改革计划”的研究成果,同时也是“十五”国家级规划教材。《旅游管理专业英语》共分15课,每课由课文、翻译与写作练习、企业案例、术语解析、企管精英小传及参考文献6部分组成;为给旅游管理专业学生在专业英语方面进一步深造和学习用英语开设的管理类课程打下坚实基础,选材除包括旅游管理的重要课题和宏观旅游问题外,还有管理的基础理论;《旅游管理专业英语》还提供了文献阅读理解、专业问题研讨、中英互译、案例分析等多种旅游英语技能操练。《旅游管理专业英语》除作为高校教材外,也可供有一定英语基础的旅游业中高级管理人员培训及自学之用。

作者简介

暂缺《旅游管理专业英语》作者简介

图书目录

Lesson One
Text Evolution of Management
Notes
Vocabulary
Comprehension Questions
Discussion Questions
Exercises
Translation
Writing
Further Reading
Case Study of Boeing Company
Terms
Synergy
Delphi Analysis
Profile
Henri Fayol
References
Lesson Two
Text Management: Functions and Skills
Notes
Vocabulary
Comprehension Questions
Discussion Questions
Exercises
Translation
Writing
Further Reading
Case Study of Southwest Airlines
Terms
Management Control Systems
Organizational Environment
Profile
Robert Dickenson
References
Lesson Three
Text Decision Making
Notes
Vocabulary
Comprehension Questions
Discussion Questions
Exercises
Translation
Writing
Further Reading
Case Study of Microsoft Corporation
Terms
Incentive Plans
Intellectual Property
Profile
Autobiography of Herbert A。 Simon
References
Lesson Four
Text Strategic Management
Notes
Vocabulary
Comprehension Questions
Discussion Questions
Exercises
Translation
Writing
Further Reading
Case Study of Amazon。 com, Inc
Terms
Seven-S Framework
Mission Statement
Profile
Michael Eisner
References
Lesson Five
Text Leadership
Notes
Vocabulary
Comprehension Questions
Discussion Questions
Exercises
Translation
Writing
Further Reading
Case Study of Greyhound Lines, Inc。
Terms
ERG Theory
Human Resources Management
Profile
Jack Welch, Jr
References
Lesson Six
Text Motivating for Performance
Notes
Vocabulary
Comprehension Questions
Discussion Questions
Exercises
Translation
Writing
Further Reading
Case Study of Wal-Mart Stores, Inc。
Terms
Corporate Culture
Reward Systems
Profile
Walt Elias Disney
References
Lesson Seven
Text Interpersonal Communication
Notes
Vocabulary
Comprehension Questions
Discussion Questions
Exercises
Translation
Writing
Further Reading
Case Study of Dell Computer Corporation
Terms
Corporate Communication
Intercultural Communication
Profile
Sam Walton
References
Lesson Eight
Text Restaurant Management
……
Lesson Nine
Lesson Ten
Lesson Eleven
Lesson Twelve
Lesson Thirteen
Lesson Fourteen
Lesson Fifteen

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