Acknowledgements
Preface
Part I Texts
Unit 01 The big business of advertising
Unit 02 Advertising agent
Unit 03 Television commercials
Unit 04 Advertising director
Unit 05 Job Adverts
Unit 06 Advertising account executive
Unit 07 Print adverts
Unit 08 Art dorector
Unit 09 Baby products and service
Unit 10 Copywriter
Unit 11 David ogilvy remembered
Unit 12 Graphic designer
Unit 13 Consumer Goods adverts
Unit 14 Sales,marketing and advertising managers
Unit 15 International advertising association
Unit 16 Motion picture,radio&TVart director
Unit 17 International advertising festival
Unit 18 Transit advertising pioneer——harold L.Harrison
Unit 19 Word Federation of advertisers
Unit 20 A world heritage site
Unit 21 Hollywood singns
Unit 22 IMD——Real world.Real learning
Unit 23 Aderting-concerning the children's Growth
Unit 24 Labor security campaign
Part II Advertising english reading 1 to 10
Part III Appendix