国际商务联系学

     INTERNATIONAL BUSINESS COMMUNICATION
    CONTENTS
   PREFACE
   CHAPTER ONE BASIC CONCEPTS
    I Information Theory
    II Theory of Human Communication
    III International Business Communication
    IV Prerequisites for the Subject
   CHAPTER TWO CULTURAL INFLUENCES
    1 Different Cultures mean Different
    Communications
    1 Comparisons between Written and Oral
    Communications
    1 English,a Changing Language
    IV English and Chinese as Common Business
    Languages
   CHAPTER THREE BUSINESS COMMUNICATION PRINCIPLES
    1 Modes of Business Communication
    1 Business Communication Principles( 1 )
    Completeness ,Conciseness ,Consideration
    B Business Communication Principles( 1 )
    Concreteness, Clearness,Courtesy, Correctness
   CHAPTER FOUR THE PREPARATIONS OF EFFECTIVE
    MESSAGES
    1 Importance of Good Planning
    1 Five Planning Steps
    B Basic Qrganizational Approaches
    IV Composition of the Message and Its Completion
   CHAPTER FIVE GENERAL TYPES OF BUSINESS WRITING
    1 Domestic Business Letters
    II International Business Letters
    III The Job Application Messages
    IV Other Main Types of Business Writing emos, Cables, Telexes and Faxes
   CHAPTER SIX WRITTEN COMMUNICATIONS IN ENGLISH
    1 Direct Requests
    1 Good News Messages
    B Bad News Messages
    IV Routine Business Letters
   CHAPTER SEVEN SOCIAL AND GOODWILL MESSAGES
    1 Some Guidelines
    1 Thank-you Messages
    III Messages for Joyous Occasions
    IV Messages of Sympathy
    V Invitations and Responses
   CHAPTER EIGHT ORAL COMMUNICATIONS
    1 Importance of Effective Oral Communication in Interna-
    tional Business
    1 Behavioral Variables Affecting
    Oral Presentations
    1 Main Types of Oral Communications and Their
    Preparation
    IV Listening
   CHAPTER NINE TRANSLATION FOR INTERNATIONAL
    BUSINESS
    1 Newmark' s Dynamics of Translation
    1 Communicative Translation
    1 Some Suggestions for Communicative
    Translating
    IV Examples of Written Translations for Business
   CHAPTER TEN A FEW WORDS ABOUT THE HI - TECHS
    USED FOR COMMUNICATIONS IN INTER-
    NATIONAL BUSINESS
    1 Just a Few Words
    1 Products Now Available
    1 Things to be Available Soon
    IV Possible Effects on Business Communicators