Unit1WhatisTourism
AdditionalReading
TextAMassTourism
TextBTheImplicationsofNewTourism
Unit2EconomicImpactofTourism
-AdditionalReading
TextAEconomicMultipliers
TextBEconomicImportance
Unit3CultureandTourism
AdditionalReading
TextAMacau:PromotesCulturalTourism
TextBBeijingOpera
Unit4GrowthofTourism:HowcantheEnvironmentCope
AdditionalReading
TextADeltaBlues
TextBPeople,TourismandFragileCommunities
Unit5TheRetailTravelTrade--TravelAgents
AdditionalReading
TextATravelAgencyProfitability
TextBTwelvePsforaTourGuide
Unit6TourismandTransport FormsofTransport 1
AdditionalReading
TextAFormsofTransport 2
TextBTheProspectforGeneralPublicSpaceTravelandTourism
Unit7TourismandTechnology
AdditionalReading
TextATechnologicalImpactuponTourism
TextBTickets WhatTickets
Unit8TouristAttractionsandFacilities
AdditionalReading
TextADesignMuseum,London
TextBTheGreatWallofChina
Unit9MarketingPlanning 1
AdditionalReading
TextAMarketingPlanning 2
TextBMarketingSouthPacificIslands-toEuropeanCountries
Unit10DeliveringServiceQuality 1
AdditionalReading
TextADeliveringServiceQuality 2
TextBServiceBlueprintofanInclusiveHoliday
AppendixIReferenceTranslationoftheMainTexts
AppendixIIKeytotheExercises
AppendixIIITapessripts
AppendixIVGlossary