商务英语

CHAPTER ONE
Part I Text The Nature of Business
参考译文 企业特征
Part Ⅱ Reading for Communicative Tasks
Products and Services产品和服务
CHAPTER TWO
Part I Text The Forms of Business Ownership
参考译文 企业所有权形式
Part Ⅱ Reading for Communicative Tasks
Business Meetings商务会议
CHAPTER THREE
Part I Text The Managerial Process
参考译文 管理过程
Part Ⅱ Reading for Communicative Tasks
Systems and Processes系统和过程
CHAPTER FOUR
Part I Text Creating an Organization
参考译文 组织的创立
Part Ⅱ Reading for Communicative Tasks
Company and Its Organization公司及其组织
CHAPTER FIVE
Part I Text Operations Management
参考译文 经营管理
Part Ⅱ Reading for Communicative Tasks
Plans and Arrangements计划和安排
CHAPTER SIX
Part I Text Human Resources Management
参考译文 人力资源管理
Part Ⅱ Reading for Communicative Tasks
Nationality and Occupations国籍与职业
CHAPTER SEVEN
Part I Text Marketing Mana~mem
参考译文 营销管理
Part Ⅱ Reading for Communicative Tasks
Marketing and Sales市场推销与销售
CHAPTER EIGHT
Part I Text Promotional Strategies
参考译文 推销策略
Part Ⅱ Reading for Communicative Tasks
Business Travel商务旅行
CHAPTER NlNE
Part I Text Channels of Distribution
参考译文 销售渠道
Part Ⅱ Reading for Communicative Tasks
Using the Telephone使用电话
CHAPTER TEN
Part I Text Financial Management
参考译文 财务管理
Part Ⅱ Reading for Communicative Tasks
Trends and Results趋势和结果
CHAPTER ELEVENt
Part I Text Risk Manageme and Insurance
参考译文 风险管理和保险
Part Ⅱ Reading for Communicative Tasks
Introductions and Greetings介绍和问候
CHAPTER TVVELVE
Part I Text Accounting
参考译文 会计
PartⅡ Reading for Communicative Tasks
Business Letters商业书信
CHAPTER THlRTEEN
Part I Text Government Assistence，Regulation and Taxation
参考译文 政府扶助、法规和税收
PartⅡ Reading for Communicative Tasks
Marketing Information，Invitation Cards and Letters
of Invitaion
市场信息报告、请帖和邀请函
CHAPTER FOUFITEEN
Part I Text International Business
参考译文 国际商务
Part Ⅱ Reading for Communicative Tasks
Import and Export进口与出口