基础经济管理专业英语

PREFACE
PART ONE MICROECONOMICS
The Objectives of Firms in Economics
The Role of the Entrepreneur in Economic development
The Use of Opportunity Cost in Economics
How firms Make Pricing Decisions
PART TWO MACROECONOMICS
An Introduction to the Theory Economic Growth
Role of fiscal Policy in Promoting Economic Rgowth
Role of Monetary and financial Policy in Promoting Economics Growth
The business Cycle and Its Universal Relevance
PART THREE MANAGEMENT IFORMATION SYSTEM
The Impact of Information Systems Technology
The Components of an Information System
Application Software
Management Information Systems Analysis and Design
PART FOUR FINANCE
History of the International Monetary System
International Banking
Import and Export financing
The Foreign Exchange Market
PART FIVE MARKETING
Elements of Marketing
Market Segmentation and Target Markets
Public relations :A Marketing Tool in Management Strategy
The Rise of China's Joint Ventures in an Interdependent Global Economy
PART SIX INTERNATIONAL ECONOMICS
Overview of International Economics
International Trade and Growth
TRade Policy in Developing countries
Exports and Economic Growth in developing Economies
APPENDIX