The Contents
PART ONE
Chapter1 Introduction（绪论） 3
Section1 Definition of Commercial English 3
Section2 How to Write Good Commercial English Letters 4
Chapter2 The Forms&Parts of a Commercial Letter（商务信函的格式与组成） 12
Section1 Forms/Styles 12
Section2 The Parts of a Commercial Letter 13
Chapter3 The Opening&Conclusion of a Commercial Letter（商务信函的开头和结尾） 17
Section1 The Opening of a Commercial Letter 17
Section2 The Conclusion of a Commercial Letter 19
Chapter4 Letters for Establishing Trade Relations（通过信函建立贸易关系） 23
Section1 The Ways of Seeking Clients Abroad 23
Section2 How to Write to Prospective Clients 24
Chapter5 How to Make an Inquiry（怎样询盘） 27
Chapter6 Quotation/Offer（报价/报盘） 30
Section1 How to Make a Quotation—Response to an Inquiry 30
Section2 Difference Between a Quotation&an Offer 33
Chapter7 Response to an Offer/Quotation（回应报价） 35
Section1 Entire Acceptance 35
Section2 Conditional Acceptance/Counter Offer 37
Section3 Offer Declined 38
Chapter8 How to Place an Order（怎样下订单） 41
Chapter9 How to Reply to a Client s Ord
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