电子商务英语

出版说明
前言
Chapter One Introduction to E-commerce
What Is E-commerce?
Scope of E-commerce
Evolution of E-commerce
Key Drivers of E-commerce
Chapter Two Traditional Commerce vs.E-Commerce
Roles of Buyers and Sellers in Traditional Commerce
Comparison between Traditional Commerce and E-commernc
Chapter Three Advantages and Limitations of E-commerce
Advantages of E-commerce
Limitations of E-commerce
Chapter Four The Internet and the World Wide Web
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Chapter Five Intranet and Extranet
Chapter Six Electronic Data Interchange
Chapter Seven Types of E-Commerce
Chapter Eight Value Chains in E-commerce
Chapter Nine Electronic Banking and Payment
Chapter Ten Marketing and Advertising on the Web
Chapter Eleven How the Internet Affects Certain industries
Chapter Tweleve Security concerns
Chapter Thirteen Legal Aspects of E-commerce
Chapter Fourteen Taxation and E-commerce
Chapter Fourteen Taxation and E-commerce
Chapter Fifteen The Future of E-commerce
Reference Key to the Exercises
Bibliography