Part One Business Management and Strategy
商务管理和策略
Unit1 Setting up a Business
创建公司
Unit2 Developing,Researching and Testing New Products
新产品开发、调研、测试
Unit3 Marketing Channels
销售渠道
Unit4 Promotion and Advertising
促销和广告
Part Two The Trade Practice
实物贸易操作过程
Unit5 Business Credit
商业资信
Unit6 Inquiry,Quotation and Counter Proposal
询价、报价和还盘
Unit7 Negotiating on Price
价格谈判
Unit8 Business Contract
商业合同
Unit9 Orders and their Fulfillment
订单及其执行
Unit10 Time of Delivery and Terms of Payment
交货期和付款方式
Unit11 Packing
包装
Unit12 Shipment and Insurance
装运和保险
Unit13 Claim and Arbitration
索赔与仲裁
Part Three The Other Modes of Business
其他商贸形式
Unit14 Business Agency
商务代理
Unit15 Processing and Assembling Trade
加工与装配贸易
Unit16 Compensation Trade
补偿贸易
Unit17 Calling for Bids and Bidding
投标与招标
Unit18 Economic and Technical Cooperation
经济与技术合作
Unit19 EˉCommerce
电子商务
Part Four Other Relevant Knowledge
其他相关知识
Unit20 Business Conference
商务会议
Unit21 Business Cultures and Protocols
商务文化和习俗
Unit22 Afterˉsale Service
售后服务
Unit23 WTO(World Trade Organization)
世界贸易组织