CHAPTER 1 Why Read This Book What''s a Presentation What Are the Most Frequently Made Types of Presentations How Is This Book Arranged Key Points for Making Presentations That Come Across Loud and Clear CHAPTER 2 Preparing Your Presentation Steps in Preparing Your Presentation Practical Application Project STEP 1: Establish Your Objectives How Do Presentation Objectives Differ from Project Objectives How Realistic Do Your Presentation Results Need to Be What Are Criteria for Determining Your Presentation Objectives What Are Secondary Presentation Objectives Action Exercises STEP 2: Analyze Your Audience What Is the Audience Analysis Audit AAA and How Do You Use It Action Exercises Audience Analysis Audit AAA STEP 3: Prepare a Preliminary Plan Why should You Prepare a Preliminary Plan How Do You Prepare a Preliminary Plan Guidelines for Preparing a Preliminary Plan Action Exercises Preliminary Plan Worksheet Preliminary Plan Examples STEP 4: Select Your Resource Material What Should You Include Action Exercises Resource Material Worksheet STEP 5: Organize Your Material How Does Audience Retention Affect the Organization of Your Presentation What Makes a Dynamite OPENING How Can You Cover Your MAIN CONTENT without Putting Your Audience to Sleep Ten Ways to Make Your Main Content More Interesting How Can You Make a Powerful CLOSING Advantages of Delivering a Convincing Closing Action Exercises Guidelines for Organizing Your Material Presentation Worksheet Presentation Outline STEP 6: Practice and Evaluate What Are Some Surefire Methods of Practicing Action Exercises Presentation Evaluation Guide Summary: Final Thoughts on Preparing Your Effective Presentation CHAPTER 3 Developing and Using Presentation Visuals and support Materials How Will This Chapter Help You STEP 1: Design Your Visuals What Is Storyboarding What Should You Illustrate in Your Presentation Who Can Help You What Are Some Effective Approaches for Arranging Visuals Where Do you Get your Visuals Guidelines for Selecting and Designing Presentation Visuals STEP 2: Display Your Visuals Still Images How Do You Create Slides and Transparencies Video Low-Tech Presentation Support Materials Guidelines for Using Presentation Media STEP 3: Practice! Practice! Practice! Summary: Final Thoughts on Developing and Using Presentation Visuals and Support Materials Action Exercises Guidelines for the Effective Use of Visuals and Support Materials Selected Types of Visuals and Support Techniques CHAPTER 4 Delivering Your Presentation What Is the Nature of Communication How Do You Overcome the Fear of Speaking What Presentation Techniques Will Help You Present Your Message Better What Vocal Techniques Will Enhance Your Presentation '' How Can You Use Common Presentation Tools Effectively How and When Do You Handle Audience Questions Valuable Tips for Using Presentation Techniques CHAPTER 5 Handling Presentation Logistics Has Your Audience Been Satisfactorily Notified How Is the Room Set Up What About Your Equipment What About Off-Site Presentations What Are Some Other Key Issues to Address Presentation Logistics Worksheet CHAPTER 6 In Closing Appendix A: Worksheets and Guidelines Appendix B: Annotated Resources 第1章为什么阅读本书 什么是演示 什么是最常见的演示类型 本书是如何安排的 使演示达到“响亮而清晰”效果的要点 第2章演示准备 准备演示的步骤 实例练习 步骤一确定目标 演示目标与项目目标有什么区别 演示结果的现实性有多大 判断演示目标的标准 什么是演示的次要目标 练习 步骤二分析观众 什么是观众分析表 怎样使用观众分析表 练习 观众分析表 步骤三准备初步演示方案 为什么要准备初步演示方案 怎样准备初步演示方案 初步演示方案指南 练习 初步演示方案工作表 初步演示方案实例 步骤四选择演示材料 演示中应该包含哪些材料 练习 演示材料选择工作表 步骤五组织演示材料 观众的记忆力水平如何影响演示的结构 什么是引人入胜的开场白 如何安排演示中心内容而不使观众昏昏欲睡 增加演示中心内容吸引力的十种方法 如何强有力地结束演示 一个有说服力的结尾的优点 练习 组织演示材料指南 演示工作表 演示提纲 步骤六练习和评估演示 什么是成功的练习方法 练习 演示评价指南 总结：关于演示准备的最后思考 第3章收集和使用视觉材料以及支持材料 本章将怎样帮助你 步骤一设计你的视觉材料 什么是情节串联图板 你在演示中应该展示什么东西 谁可以帮助你 组织视觉材料的有效方法 从哪里获得视觉材料 选择和设计视觉材料指南 步骤二展示视觉材料 仍然是图像 如何制作幻灯片 录像材料 低科技含量的支持材料 使用演示媒介指南 步骤三练习!练习!再练习! 总结：对于使用视觉材料以及支持材料的最后 几点考虑 练习 有效使用视觉材料和支持材料指南 所选择的不同视觉材料和支持技术 第4章进行演示 交流的本质是什么 如何克服演示中的胆怯心理 什么样的演示技巧可以帮助你更好地传达信息 什么样的语音技巧可以帮助你做演示 怎样有效使用一般的演示工具 什么时候以及怎样处理观众的问题 使用演示技巧的宝贵提示 第5章处理演示的后勤问题 你的观众是否已经被通知到了 房间应该怎么布置 你的设备怎么样 外场的演示又是怎么样的呢 其他需要解决的关键问题是什么 演示后勤工作表 第6章结束语 附录A工作表和指南 附录B参考书目及资料 译后记
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