Unit One The Nature of Business Part One Conversations A: Welcoming a Foreign Client B: At the Banquet: Introductions C: Talking Something About the Nature of Business Part Two Text The Nature of Business Part Three Reading Barter Part Four Exercises Unit Two Marketing Management Part One Conversations A: What Is Marketing Segmentation B: Marketing Strategy C: Marketing Influence Part Two Text Marketing Part Three Reading Business Channels Part Four Exercises Unit Three Jobs and Occupations Part One Conversations A: Go to a Job Interview B: Application for a Job C: Having an Interview Part Two Text Finding a Suitable Job Part Three Reading Working for the Future Part Four Exercises Unit Four Manners Part One Conversations A: At the Banquet B: At a Fast Food Restaurant C: Talking Something About Good Manners Part Two Text A World Guide to Good Manners Part Three Reading Table Manners at a Dinner Party Part Four Exercises Unit Five Telephone Call Part One Conversations A: Looking for a Job B: A Business Call C: Good Luck Company Part Two Text The Telephone: Advantages and Disadvantages Part Three Reading Telephone Manners Part Four Exercises Unit Six Air Travel Part One Conversations A: Booking a Flight B: Checking in at an Airport C: Waiting for a New Comer Part Two Text Fear of Flight Part Three Reading A Flight Experience Part Four Exercises Unit Seven The Mana~nnent Process Part One Conversations A: Talking About Managerial Process B: Talking About Managerial Roles C: Something About Controlling in an Organization Part Two Text The Management Process Part Three Reading The Work of Managers Part Four Exercises Unit Eight Creating the Organization Part One Conversations A: How to Make an Organization Chart in a New Slide B: Departmentalization C: Talking About Work Schedules Part Two Text Organization Part Three Reading Organization Structures Part Four Exercises Unit Nine At the Customs Part One Conversations A: Through the Customs B: At the Customs I C: At the Customs II Part Two Text The Customs'' Commission Part Three Reading Smart Smuggler Part Four Exercises Unit Ten Negotiation Part One Conversations A: About Shipment B: About Packing C: About Demurrage Part Two Text Negotiation Strategies Part Three Reading Culture Obstacles to Negotiation Part Four Exercises Appendix A Translations to Texts and Readings Appendix B Vocabulary References
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