PART ONE
THE CONCEPTS AND TECHNIQUES OF STRATEGIC MANAGEMENT1
THE STRATEGIC MANAGEMENT PROCESS: An Overview2
THE THREE STRATEGY-MAKING TASKS:Developing a strategic Vision, Setting Objectives, and Crafting a Strategy3
INDUSTRY AND COMPETTIVE ANALYSIS4
EVALUATING COMPANY RESOURCES AND COMPETTIVE CAPABILITIES5
STRATEGY AND COMPETTIVE ADVANTAGE6
MATCHING STRATEGY TO A COMPANY''SSITUATION7
STRATEGY AND COMPETITIVE ADVANTAGE IN DIVERSIFIED COMPANIES8
EVALUATING THE STRATEGIES OF DIVERSIFIED COMPANIES9
IMPLEMENTING STRATEGY: BUILDINGRESOURCE CAPABILITIES AND STRUCTURING THE ORGANIZATION10
IMPLEMENTING STRATEGY: BUDGETS, POLICIES, BEST PRACTICES, SUPPORT SYSTEMS, AND REWARDS11
IMPLEMENTING STRATEGY: CULTURE AND LEADERSHIPPART II
CASES IN STRATEGIC MANAGEMENTA GUIDE TO CASE ANALYSISSection A: The Manager as Chief Strategy Maker and Strategy ImplemenerSection B:
Crafting Strategy in Single Business CompniesSection D: Implementing and Executing StrategySection E: Strategy, Ethies, and Social Responsibility
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