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高级商务英语

高级商务英语

定 价:¥19.00

作 者: (美)[L.英格兰]Lizabeth England,(美)[C.U.格罗斯]Christine Uber Grosse著
出版社: 机械工业出版社
丛编项: 华章英语系列教材
标 签: 商务英语

ISBN: 9787111070245 出版时间: 1999-01-01 包装:
开本: 26cm 页数: 182页 字数:  

内容简介

  *同外国人做生意必须学习商务英语,但学会大量商务词汇未必就意味着你能在商界获得成功,比如说,您知道:*当介绍一位经理却突然忘记了他的姓名时该怎么办吗?*当出席一个非常重要的会议却又迟到了时该怎么办吗?如果您还不太清楚,那您就有足够的理由学习:《初级商务英语》(OpenforBusiness)《中级商务英语》(Let'sTalkBusiness)《高级商务英语》(SpeakingofBusiness)因为,它们是实用商务知识+商务交际技巧,听说读写训练+跨文化理解的完美结合,适合于有志于从事对外商务活动的大学生和其他有关人士。《初级商务英语》(配有一盘磁带和教师用书)内容涉及销售、金融、广告、市场、零售、财会、通信、广告、租赁、简历、备忘录、商业信函、电话交流、资金筹措、办公设备等等;丰富多样、灵活多变的练习能够激发学生的学习积极性;适合初级商务英语学习者;《中级商务英语》(配有一盘磁带)内容包括社交礼仪、社交语言、书面表达、西方文化、经营管理、市场营销、技术投资、商务精神、全球经济等;文章采自《福布斯》、《商务周刊》、《华尔街日报》和《经济学家》等;课上、课

作者简介

暂缺《高级商务英语》作者简介

图书目录

全息美国英语教程欢迎你
前言
1TheGlobal
Economy
BUSINESSTOPIC:
THECLOBALECONOMY
GettingGOing
Self-Assessment
PrereadingActivity
Self-Assessment
FocusonLanguage
ProperNouns
Idioms
InformationProcessinginCharts
COMMUNICATIONTOPIC:
CONDUCTINGAMEETING
PlanningaMeetingforNewProduct
Development
CULTURETOPIC:
"BUYINGAMERICAN"VS.
BUYINCINTERNATIONALLY
Cross-CulturalComparison
ClassSurvey
Self-Assessment
2Businessand
Society
BUSINESSTOPIC:
COMMUNlTYREINYESTMENT
GettingGoing
PeerAssessment
FocusonLanguage
CompoundWords
UnderstandingIdioms
DisussionQuestions
Role-Play:LibertyCityUrban
RencwalProject
BankingIndustryRasearchBeport
COMMUNICATIONTOPIC:
COMMUNITYLENDINC
PlanningMeetingfora
IDanApplication
CULTURETOPIC:
DOINCTHERIGHTTHING-
INYESTINCINTHE
COMMUNlTY
CommunityResearchProject
VolunteerforaCommunityService
Organization
Self-Assessment
3Uuderstanding
CulturalDifferences
inBusiness
BUSINESSTOPIC:
DOINCBUSINESSINASIA
CettingGoing
RrereadingDiscussion
Self-Assessment
UsingYourSkills
FocusonLanguage
KeyPhrases
COMMUNICATIONTOPIC:
MAKINGASPEECH
BusinessProject:CompanySpeech
SpeechTopics
HintsonSpeechMaking
PeerReview
CULTURETOPIC:
DEVELOPINCCROSS-CULTURAL
UNDERSTANDINC
GroupPresentationTopics
GivingFeedback
4TheStockMarket
BUSINESSTOPIC:
ANNUALREPORTSFOR
STOCKHOLDERS
GettingGoing
CotpoateProfiles
Self-Assessment
Focusonlanguage
InterpretingChartsandGraphs
DiscussionQuestions
InterpretingFinancialInformation
COMMUNICATIONTOPIC:
INVESTINCINTHE
STOCKMARKET
BusinessProject:Investinginthe
StockMarket
InvestmentOpportunities
CULTURETOPIC:
CLOBALMARKETS
UsingYourSkills
ResearchonGlobalMarkets
Role-Play
SteppingoutoftheClassroom
StockExchangeVisit
StockbrokerGuestSpeakerorInterview
5Technologyinthe
BusinessWorld
BUSINESSTOPIC:
TECHNOLOGYINTHEBUSINESS
WORLD

PrereadingDiscussion
Self-Assesment
ClassSurvey
UsingYourSkills:AreYouReadyfor
theFuture?
FocusonLanguage
Paraphrasing
COMMUNICATIONTOPIC:
EQUIPPINGANOFFICEWITH
TECHNOLOGY
Discussion
BusinessProject:EquipanOffice
EvaluateComputerHardwareand
Software
PrereadingActivity
ElectronicMailTechnology
FocusonIanguage
Informallanguage
CULTURETOPIC:
AQUESTIONOFTIME
PrereadingActivity
Discussion
SteppingOutoftheClassrom
6Understanding
PersonalDifferences
inBusiness
BUSINfSSTOPIC:
WOMENINBUSINESS
GettingGoing
Self-Assessment
ExploreYourFeelingsThrough
Writing
Focasonlanguage
VocabularyBuilding
FindtheMainIdea
ReadingComprehension
COMMUNICATIONTOPIC:
ANALYZING
COMMUNICATIONSTYLES
Discussion
StrategiesforEffective
Communication
Project:AnalyzeCommuniation
Styles
CULTURETOPIC:
REDUCINCPREJUDICE
INBUSINESS
SteppingOutoftheClassroom
ResearchPtoject:Valuing
PersonalDifferences
7ThePeace
Economy
BUSINESSTOPIC:
THEPEACEECONOMY
GettingGoing
Focusonlanguage
VocabularyBuilding
PrereadingACtivities
Predicting
FocusonLanguage
WordBanks
VocabularyCheck
COMMUNICATIONTOPIC:
MAKINCORAL
PRESENTATIONS
caseStudy:Corporate
Beorganiztion
CULTURETOPIC:
BUSINESSETHICS
Role-Plays
SteppingOutoftheClassroom
ResearchonthePeaceEconomy
PeerFeedback
8Marketing
BUSINESSTOPIC:
MARKETINC
GettingGoing
AdAnalysis
BusinessTerms
COMMUNICAIONTOPIC:
DEVELOPINCAN
ADVERTISEMENT
BusinessProject:Developan
Advertisement
CULTURETOPIC:
CULTURALISSUES
INMARKETING
PrereadingActivity
ReadingComprehension
FocusonLanguage
CrossCulturalChallenge
Focusonlanguage
InformalIanguage
DiscussionQuestions
CulturalEnrichment
HotItems
SteppingOutoftheClassroom
StoreVisit
9Environmental
IssuesinBusiness
BUSINESSTOPIC:
ENVIRONMENTALISSUES
GettingGoing
PrereadingActivities
Brainstorming
EnvironmentallyAwareAdvertising
PredictingContentThroughTitles
ReadingComprehension
FocusonLanguage
VocabularyDevelopment
EnvironmentalSurvey
IdentifyingtheMainIdeaand
SupportingDetails
SearchingtheMedia
COMMUNICATIONTOPIC:
CONFERENCEONTHE
ENVIRONMENT
BusinessProject:Conferenceon
theEnvironment
Objectives
CULTURETOPIC:
CULTURALATTITUDES
TOWARDTHE
ENYIRONMENT
TowardtheEnvironment
10Business
Entertainment
BUSINESSTOPIC:
BUSINESSENTERTAINMENT
GettingGoing
FocusonLanguage
VocabularyDevelopment
Predicting
Prereading
VocabularyPractice
IdiomaticExpressions
ReadingComprehension
MakingComparisons
COMMUNICATIONTOPIC:
SOCIALIZINCAND
NETWORKING
SmaLLTalk
Role-Play
LetterstoMissManners
CULTURETOPIC:
SOClALCUSTOMSAND
HUMOR
Cross-CulturalComparison
Humor
IdlomaticExpressions
UnderstandingHumor
SteppingOutoftheClassroom
PlanninganOfficeParty
学习指导

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