TotheStudent
致学生
Ghapter l
“Gone Fishing’
《去钓鱼》
Economis t,January6,1990
“Hold That Body Coun t!’
《注意发挥每个人的作用!》
A.GaryShilling
Forbes,January22,1990
Ghapter 2
“Making Time toManage’
《合理安排时间》
Robert C.Dorney
harvardBusinessReview,Janrary-February1988
“ManagementTime :Who ’sGottheMonkey?”
《管理时间:谁的麻烦事多?》
WilliamOncken,Jr., andDonald L.Wass
HarvardBusinessReview,November-December1974
Ghapter 3
“Ethics andConpetitiveness- Puttiung First Things First
《道德观与竞争—— 办事要有顺序》
JohnF.Akers
SloanManagernentreview,Winter1989
“ClassroomConundrum:Profits+Ethics =?”
《课堂难题:利润+道德=?》
MaxM.Thom as
BusinessMonth,Febrnary1990
Ghapter 4
“Let sPutCapitalists Back intoCapitalism ”
《让我们把资本家赶回资本主义去》
LesterC.Thurow
Sloan ManagementReview ,Fall1988
“TheMind- Centered system ”
《以头脑为中心的制度》
MichaelNovak
Forbes,February6,1989
“Greed Does Not Explain It
《并非贪得无厌》
MichaelNovak
Forbes,April3,1989
Ghapter 5
“InServices,What’sinaName?’
《在服务业商标名称意味着什么?》
LeonardL,Berry,EdwinF.Lefkowith,andTerryClark
HarvardBusiness Review,September-October 1988
“ButintheOffice,No”
《但在办公室里行不通》
JoshuaLevine,editor
Forbes,October16,1989
Ghapter 6
“New Coke ’sFizzl -L essonsfortheRest ofUs”
《新可乐的失败——对我们的教训》
BetsyD.GelbandGabrielM.Gelb
SloanManagementReview,Fall1986
“Coke ’sBrand Loyal tyLesson ”
《可乐公司忠实于商标的教训》
AnneB.Fisher
Fortune,August5,1985
Ghapter 7
“ImageandAdvertising’
《象征与广告》
JuliaM.Collins
HarvardBusinessReview,January-February1989
“Corpora teCoats ofArms ”
《大公司的司标》
KenCarls
HarvardBusinessReview,May- June 1989
Ghapter8
“WingingItinForeignMarkets”
《为国际市场临时准备》
MartinvanMesdag
HarvardBusinessReview,January-February1987
“WheninRomeSellLiketheRomans”
《入乡随俗》
EdwinF.Lefkowith
Business Month,December1989
Ghapter 9
“Drugs :ItDoesn ’tHave to Be Like This ’
《吸毒:情况完全可以改变》
Ecomomist ,Septembe r2,1 989
“UncivilLiberties?”
《野蛮的特权?》
Tom Morganthau
Newsweek,April 23,1990
Ghapter l0
“The9 to 5Underground:
AreYou Policing ComputerCrimes?’
《神秘的9to5:对计算机犯罪该不该管?》
JeffreyA.Hoffer andDetmar W.Straub.Jr
SloanManagementReview,Summer 1989
“IsYour Com puter secure ?”
《你的计算机安全吗?》
KatherineM.Hafner
“AGermanHackers ’ClubThatPromotesCreati veChaos’
《一个德国计算机犯罪团伙千方百计制造混乱》
GailSchares
Business Week ,August1,1988
Ghapter 11
“HowtoGoGloba卜And Why’
《企业如何走向世界?为什么要走向世界?》
Jeremy Main
Fortune,August 28,1989
“TakingtheGrief OutofGoing Global ’
《去掉烦恼,走向世界》
KurtWeidenhaupt
BusinessMonth,February1990
Ghapter12
“GlobalManagersforGlob al Businesses ”
《全球性企业需要全球性管理人才》
F.T.MurrayandAliceHallerMurray
SloanManagementReview,Winter1986
“Sorry ,WrongNumber”
《对不起,拨错号码了》
PeterG.W.Keen
Business Month,January1990
Ghapter 13
“WagonMastersandLesserManage rs”
《车夫与少而精的管理人》
J.S.Ninomiya
HarvardBusinessReview,March-April l988
“Ameri canMan agemen t as vi ewed byInterna tional Professi onals ’
《国际权威人士眼中的美国企业管理》
AshokNimgade
Business Horizons,November-December1989
Appendixed
附录
Append ix A Defini tions of Wri tingTerms andExamales of WritingStyles
写作术语解释与写作文体实例
AppendixBGiving anOral Presentation
如何进行口头表述
Appendix C WritingaSumnmary:ExampleofSummary
如何写总结
Appen dix D Writing anEssay Examples ofEssay andSynthesis
如何写文章
Appendix E Case Study Repo rt
如何写项目研究报告
Appendix F WritingEvalua tionForm
如何写评语
AppendixG ExanplesofMemorandaandBusiness Letters
备忘录与商务信件实例
Indes