Steve Coomber 著
Fast track route to mastering brands and branding Covers the key areas …
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Joseph Jaffe 著
In March of 2005, the Pepsi-Cola Company announced that they would be …
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John T. Grant 著
The days of the image brands are over, and ‘new marketing’ has gone …
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Paul Temporal 著
Provides a fresh, international perspective on building customer relat…
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Lizzie Gilbert Frege 著
LOFT - four letters, one syllable. And a very specific phi-losophy of …
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Dave Anderson 著
Why put any effort into trying to sell to stubborn, obnoxious, and be…
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Jeff Blackman 著
If you want real-world solutions to drive monstrous results, like a 25…
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KEN LANGDON 著
At last, the secrets of the real sales wizards are revealed in this in…
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Joanne Scheff Bernstein, Philip Kotler …
Audience behavior began to shift dramatically in the mid 1990s. Since t…
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Katya Andresen 著
Katya Andresen, a veteran marketer and nonprofit professional, demyst…
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