Steve Hindy 著
What do you get when you cross a journalist and a banker？ A brewery， …
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Steve Coomber 著
Fast track route to mastering brands and branding Covers the key areas …
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Joseph Jaffe 著
In March of 2005， the Pepsi-Cola Company announced that they would be …
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John T. Grant 著
The days of the image brands are over， and ‘new marketing’ has gone …
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