MBA英语教程

    Unit 1
    Text: Positive Social Science
    Exercises
    Intensive Reading: Normative Social Science
    Extensive Reading: How Social Sciences Differ from
    Physical Sciences
    Grammar Review: Tenses (1)
    Business Dialogue: Introducing Yourself
   Unit2
    Text: Utility
    Exercises
    Intensive Reading: The Meaning of Economics
    Extensive Reading: Demand and Supply
    Grammar Review: Passive Voice
    Business Dialogue: Appointment
   Unit 3
    Text: Production
    Exercises
    Intensive Reading: Changes in Input and Output
    Extensive Reading: The Price System
    Grammar Review: Infinitives
    Business Dialogue: Seeing the Showroom
   Unit 4
    Text: Gross National Product (GNP)
    Exercises
    Intensive Reading: The Classical Economists
    Extensive Reading: What Is GNP?
    Grammar Review: Gerunds
    Business Dialogue: Purchasing
   Unit 5
    Text: Limited Companies in Britain
    Exercises
    Intensive Reading: Enterprise
    Extensive Reading: Companies
    Grammar Review: Participles
    Business Dialogue: INVITING
   Unit 6
    Text: Opportunity Cost and Comparative Advantage
    Exercises
    Intensive Reading: Changes in Production and Gansumption
    Extensive Reading: Pattems and Trends in U. S.
    Intemational Trade
    Grammar Review: Subjunctive
    Business Dialogue: ASKING ABOUT PROBLEMS/EXPRESSING
    WORRIES/REASSURING
   Unit 7
    Text: How to Do Case Analysis
    Exercises
    Intensive Reading: Case Analysis
    Extensive Reading: Problem Identification in a Consumer-
    Products Firm
    Grammar Review: Tenses (2)
    Business Dialogue: MAKING SUGGESTIONS
   Unit 8
    Text: The Power of Routine
    Exercises
    Intensive Reading: Selling New Goods
    Extensive Reading: An Expert Salesman
    Grammar Review: Prepositions
    Business Dialogue: GIVING TENTSTIVE OPINIONS/ADVICE
    WARNING
   Unit 9
    Text: Service Products
    Exercises
    Intensive Reading: Bases for Competition in the Marketing
    Services
    Extensive Reading: Knowing Your Market
    Grammar Review: Clauses (1)
    Business Dialogue: STSTING PRIORITIES/GIVING ADVICE
   Unit 10
    Text: Sharing Economic Losses through Insurance
    Exercises
    Intensive Reading: The Risks of Investment
    Extensive Reading: A Preface to an Insurance Book
    Grammar Review: Clauses (2)
    Business Dialogue: Plans and Intentions
   Unit 11
    Text: Advertising and Sales Promotion
    Exercises
    Intensive Reading: Developing an Advertising Campaign
    Extensive Reading: Major Types of Media
    Guided Writing: Sentence Structure (1)
   Unit 12
    Text: Product Liability Laws
    Exercises
    Intensive Reading: Cosumerism
    Extensive Reading: A Packaging Problem
    Guided Writing: Sentence Structure (2)
   Unit 13
    Text: A Vision of Workplace 2000
    Exercises
    Intensive Reading: The Future of Intemational Trade
    Extensive Reading: Controlling the Quality of Customer
    Services at American Express
    Guided Writing: Parallelism
   Unit 14
    Text: What Is a Decision?
    Exercises
    Intensive Reading: Introduction to Decision
    Extensive Reading: Discover What a Decision Is
    Guided Writing: What Is a Paragraph?
   Unit 15
    Text: Culture and Subculture
    Exercises
    Intensive Reading: Culture, Values, and Problem Solving
    Differences
    Extensive Reading: Tips on Doing Business with the Arabs
    Guided Writing: Unity
   Unit 16
    Text: Structures for Operating in Foreign Markets
    Exercises
    Intensive Reading: Everybody Loves a Winner - or Do
    They?
    Extensive Reaomg: The Intemational Economy
    Guided Writing: Coherence from Transition Signals
   Unit 17
    Text: The Intemational Monetary Fund
    Exercises
    Intensive Reading: How Well Is the IMF Doing?
    Extensive Reading: The Development and Functions of
    Money
    Guided Writing: Coherence from Logical Qrder
   Unit 18
    Text: Quality Obsession
    Exercises
    Intensive Reading: Small Company TQM
    Extensive Reading: How to Start a Small Business
    Guided Writing: Order of Importance
   Unit 19
    Text: Basic Concept of Linear Programming
    Exercises
    Intensive Reading: Linear Programming in Practice
    Extensive Reading: Stainless Tank Company, Inc.
    Guided Writing: Concrete Support
   Unit 20
    Text: Management and Leadership
    Exercises
    Intensive Reading: Universal Approaches to Leadership
    Extensive Reading: Barriers to Employee Involvement
    Guided Writing: Paraphrasing and Summarizing