企业政策：第八版

     Acknowledgments xiii
    Introduction The General Management Perspective
    and Business Policy
    Business Policy as a Field of Study
    A Concept of "General Management"
    The General Manager as Strategist
    The General Manager as Organization Builder
    The General Manager as Doer
    The Skills of the General Manager
    Bright Horizons Children's Centers, Inc.-1987
    Head Ski Company, Inc.
    Phil Knight: CEO at Nike (1983)
    Serengeti Eyewear: Entrepreneurship within Corning
    Inc.
    Chapterl What Is Strategy?
    Introduction
    Strategy Defined
    Explicit Strotegy
    Sound Strotegy
    A Strategic View of Market Opportunity
    A Strategic View of Capabilities
    Strategy as a Summary of Corporate Values
    Cases
    Crown Cork & Seal in1989
    Asahi Breweries, Ltd.
    Wal-Mart Stores, Inc.
    Komatsu Limited
    Coraing Incorporated: A Network of Alliances
    Chapter 2 Industry and Competitive Analysis
    Introduction
    Noneconomic Factors
    The Primary Proposition: Profit Potential
    Strategic Analysis of Industry Structure
    The Threat of Entry
    The Threat of SubstitutioI
    The Power of Suppliers and Customers
    Government
    Rivalry among Competitors
    Relating Opportunities to Capabilities
    Opportunities and Threats
    Assessing Capabilities and weaKnesses
    Matching Opportunity and Capability
    Cases
    Harcourt Brace Jovanovich, Inc.
    Firestone, Inc.: Globalization
    Ingvar Kamprad and IKEA
    Apple Computer-l1992
    Bill Gates and the Management of Microsoft
    Chapter 3 Personal Values and Corporate Strategy
    Introduction
    We All Have Values
    Values Are Key to Legitimate Action
    Awareness of Values
    Cases
    Salvatore Ferragamo, SpA
    Schlumberger Ltd.: Jean Riboud Excerpts from "A
    Certain Poetry" by Ken Auletta
    The Body Shop Intemational
    Chapter 4 Relating Strategy to Social Responsibility
    Introduction
    Responsibility for Economic Action
    Responsibility for Social Action
    The Moral Dimensions of Strategic Action
    Strategy for Social Action
    BayBank Boston
    RU 486 (A)
    Chapter 5 Building Strategy
    Introduction
    The Process of Strategic Development
    Summary
    Cases
    Adam Opel AG (A)
    Intel Corporation-Leveraging Capabilities for
    Strategic Renewal
    The Harvard Business School
    Chapter 6 Building Organizational Capabilities
    Introduction
    Tailoring the Organization to Strategy
    Beyond Organization as an Architectural Task
    Building Organization Capability
    How Work Environments Contribute to Capability
    The Forces That Shaoe Work Environments
    Summary
    Cases
    The Adams Corporation (A)
    Colgate-Palmolive: Company in Transition (A)
    The Lincoln Electric Company
    The Johnsonville Sausage Co. (A)
    Banc One-1993
    ABB Deutschland
    Chapter 7 Transforming an Organization
    Introduction
    Ingredients of Successful Planned Change
    Buiiding Motivation
    Formulating a Vision
    Managing the Process of Change
    Continual renewal
    Summary
    Cases
    Richardson Sheffield
    Jack Welch: General Electric's Revolutionary
    The Battle of Mannheim
    Marks & Spencer: Sir Richard Greenbury's Quiet
    Revolution
    Chapter 8 Building Relationships
    Introduction
    Building Relationships with Direct Reports
    Building Relationships Upward
    Building Relationships with Customers and Suppliers
    Building Relationships across the Organization with
    Peers
    Cases
    Basic Industries
    Kentucky Fried Chicken (Japan) Limited
    Cleveland Twist Drill (A)
    Richardson Hindustan Limited (Abridged)
    Chapter 9 Building a General Management Career
    General Management Skills
    Steps in a General Management Career
    Cases
    Gurcharan Das's Career Choices
    Ben & Jerry's Homemade lce Cream Inc.: Keeping the
    Mission(s) Alive
    Index of Cases