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国际贸易与竞争:second edition

国际贸易与竞争:second edition

定 价:¥58.00

作 者: (美)戴维.B.约夫(DavidB.Yoffie),(美)本杰明·戈梅斯-卡瑟雷斯(BenjaminGomes-Casseres)著
出版社: McGraw-Hill出版公司
丛编项: 正版哈佛商学院案例教程
标 签: 国际贸易 市场竞争

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ISBN: 9787810444651 出版时间: 1998-08-01 包装: 平装
开本: 26cm 页数: 574 字数:  

内容简介

暂缺《国际贸易与竞争:second edition》简介

作者简介

暂缺《国际贸易与竞争:second edition》作者简介

图书目录

     CONTENTS
   Preface
    xiii
    Theories of International Trade
    1. Note on Comparative Advantage 3
    2. Note on Sources of Comparative
    Advantage 9
    3. "New" Theories of International
    Trade 15
    Comparative Advantage and
    Corporate Strategy
    7. B-W Footware
    8. Lotus Development Corporation:
    Entering International Markets
    9. Hoechst and the German
    Chemical Industry
    10. Hoechst in the United States (A)
    PARTlTWO
    Comparative Advantage
    and Industry Structure
    4. The Japanese Facsimile Industry
    in 1990 33
    5. The Global Semiconductor
    Industry, 1987 55
    6. The Global Computer Iindustry 78
    PARTlFOU R
    Intermediation and International
    Trade
    ll Japan's Sogoshosha
    12. General Electric Trading
    Company, 1985
    13. Note on Trade Finance
    PARTlSEVEN
    Alliances in International
    Competition
    14 Swissair's Alliances 239
    15. Xerox and Fuji Xerox 264
    16. Mips Computer Systems (A) 291
    l7. The FS-X Project 313
    PARTlSlX
    The Political Economy of Trade
    Policy
    18. Textiles and the Multi-Fiber
    Arrangement 337
    19. Note on Free TRde and
    Protectionism 353
    20. Europe 1992 361
    21. North American Free Trade
    Argeement: Free for Whom? 384
    22. The General Agreement on Tariffs
    and Trade 414
    Trade Policy and Corporate
    Strategy
    23. Searching for Trade Remedies:
    The U.S. Machine Tool
    Industry, 1983 4
    24. United States Trade Law 4
    25. The Semiconductor Industry
    Association and the Trade
    Dispute with Japan (A) 4
    26. Canada Packers and the Canada-
    U.S. Free Trade Agreement 4
    Industriai Policy and international
    Competition
    27. Motorola and Japan (A)
    28. Collision Course in Commercial
    Aircraft: Boeingft:Airbus-McDonnell
    Douglas 1991l (A) 5
    29. Zenith and High Definition
    Television, 1990 5:
    30. Fusion Systems Corporation
    in Japan (A) 5'
   

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