Preface
Lesson One
Text A:Factors of Production
Text B: The Case of SunPower
Lesson Two
Text A: The Nature and Structure of Business Organization
Text B: Types of Business Organizations
Lesson Three
Text A:Managing the Business Enterprise
Text B: The Management Process
Lesson Four
Text A:Different Corporate Cultures
Text B :Decision-making in Chinese Organizations
Lesson Five
Text A:Human Resource Management
Text B:Human Resources Management
Lesson Six
Text A: Product and Price
Text B:Marketing Processes and Consumer Behavior
Review Test Ⅰ
Lesson Seven
Text A: International Business
Text B: The Import-Export Balance
Lesson Eight
Text A: Regional Economics
Text B:Quotas and Tariffs
Lesson Nine
Text A:Marketing
Text B :Marketing Communications
Lesson Ten
Text A: Foundations of Business
Text B: The Creaseless Company
Lesson Eleven
Text A:E-Business
Text B:Dotcom Downsizing
Lesson Twelve
Text A: Primary Stage of Socialism
Text B: Implications of China s Entry into the WTO
Review Test Ⅱ
Lesson Thirteen
Text A:Innovation Is the Key to Continued Prosperity
Text B: Promotion
Lesson Fourteen
Text A:Over-capacity in the Car Business
Text B:One Step Forward,One Step Back
Lesson Fifteen
Text A:The lessons from Enron
Text B:Walt Disney:The Magic Is Back
Lesson Sixteen
Text A: Securities Markets
Text B:Risk Management and Insurance
Lesson Seventeen
Text A:Financial Management
Text B: Accounting
Lesson Eighteen
Text A:Business Law
Text B:The Way We Are Changing Organizations Is Not Working
Review TestⅢ
Appendices
Appendix I Index to Vocabulary List
Appendix 2 Key to Exercises
Appendix 3 Key to Review Tests
Appendix 4 The 2001 Global 500: Full List 2001
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