PartIOrganizationofaBusiness1
Chapter1PlanningaBusiness3
Chapter2SelectingaFormofBusinessOwnership35
Chapter3BusinessEthicsandSocialResponsibility65
PartIIBusinessEnvironment103
Chapter4AssessingEconomicConditions105
Chapter5AssessingIndustryConditions133
Chapter6AssessingGlobalConditions157
PartIIIManagement199
Chapter7ManagingEffectively201
Chapter8OrganizationalStructure231
Chapter9ImprovingProductivityandQuality259
PartIVManagingEmployees303
Chapter10MotivatingEmployees305
Chapter11Hiring,Training,andEvaluatingEmployees333
PartVMarketing377
Chapter12CreatingandPricingProducts379
Chapter13DistributingProducts415
Chapter14PromotingProducts443
PartVIFinancialManagement479
Chapter15AccountingandFinancialAnalysis481
Chapter16Financing507
Chapter17ExpandingtheBusiness5.39
PartVIISpecialTopics577
Chapter18UsinginformationTechnology579
Chapter19ManagingRisk609
Chapter20SynthesisofBusinessFunctions635
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