PART I THE NATURE OF INQUIRY AND THEORY
CHAPTER 1 COMMUNICATION THEORY AND SCHOLARSHIP
What is Communication Theory?
Why Study Commnication Theory?
The Academic Study of Communication
Defining Communication
The Process of Inquiry in Communication
A Basic Model of Inquiry
Types of Scholarship
Communication Theory as a Field
The Rhetorical Tradition
The Semiotic Tadition
The Phenomenological Tradition
The Sociopsychological Tradition
The Sociocultureal Tradition
The Critical Tradition
Levels of Communication
Developing Core Communication Theories
The Intellectual Structure of the Communication Field
Summary
CHAPTER 2 THEORY IN THE PROCESS OF INQUIRY
The Nature of Theory
Basic Elements of Theory
The Traditional Ideal of Theory
An Alternative Paradigm
Theory Development and Change
Metatheory
Issues of Epistemology
Issues of Ontology
issues of Axiology
How to Evaluate a Communication Theory
Theoretical Scope
Appropriateness
Heuriateness
Heuristic Value
Validity
Parsimony
Openness
Summary
PART II TOPICS IN COMMUNICATION THEORY
CAHPTER 3 SYSTEM THEORY
Fundamental System Principles
What is a System?
System qualities
Information Theory
Basic Concepts
Language an Information
Information Transmission
Cybernetics
Feedback Processes
Complex Networks
Second-Order Cybernetics
Dynamic Social Impact Theory
Commentary and Critique
CHAPTER 4 THEORIES OF SIGNS AND LANGUAGE
Three Branches
Classical Semantic Theory
Peirce's Basic Notion of Sign
Charles Morris
Susanne Langer
Language and the Study of Syntanctics
Classical Founations
Stuctural Linguistics
Generative Grammar
The Semantics and Syntactics of Nonverbal Behavior
Birdwhistell on Kinesics
Ekman and Friesen on Kinesics
Hall on Proxmics
Commentaryu and Critique
CHAPTER 5 THEORIES OF DISCOURES
Speech-Act Theory
Conversation Analysis
Conversational Analysis
Conversational Coherence
Conversational Argument
Commentary and Critique
CHPATER 6 THEORIES OF MESSAGE PRODUCTION
Traits and Behaviors
Three Examples of Traits
Traits,Temperament,and Biology
Accommodation and Adaptation
Cognitive Theories
Theories of Planning and Action
Theories of Message Selection
Theories of Message Design
Commentary and Critique
CHAPTER 7 THEORIES OF MESSAGE RECEPTION AND PROCESSING
Message Interpretation
Osgood on Meaning
Attribution Theory
Information Organization
Information-Integration Theory
Consistency Theories
Judgment Processes
Social Judgment Theory
Elaboration Likelihood Theory
Expectancy Violations Theory
Interpersonal Deception Theory
Commentary and Critique
CHAPTER 8 THEORIES OF SYMBOLIC INTERACTION,STRUCTUREATION,AND CONVERGENCE
Symbolic interactionism
The Chicage School
The Iowa School
Extending Interactionism:Eriving Goffman
Stucturation Theory
Sysmbolic Processes in Convergence
Kenneth Burke and Idetification
Symbolic Convergence theory
Commentary and Gritique
CHAPTER 9 THEORIES OF SOCIAL AND CULTURAL REALITY
The Social Construction of Reality
Some Examples of Social Construction
Coordinated management of Meaning
Language and Culture
Linguistiic Relativity
Elaborate and Restricted Codes
Commentary and Critique
CHPATER 10 THEORIES OF EXPERIENCE AND INTERPRETATION
Phenomenology
Text Hermeneutics
Paul Ricoeur
Stanley Fish
Hans-Geory Gadamer
Cultural Interpretation
Performace Ethnography
Organizationalculture
Interpretive Media Studies
Commentary and Critique
CHAPTER 11 CRITICAL THEORIES
Sorting Out Critical Theories
Structural Approaches
Marxist Foundations
The Frandfurt School and Universal Pragmatics
The Poststrualist Tradition
Cultural Studies
Michel Foucault
Feminist Studies
Language and power
Invitational Rhetoric
Commentary and Gritique
PART III CONTEXTUAL THEMES
CHPATER 12 COMMUNICATION IN RELATIONSHIPS
The nature of Relationships
Basic Axioms of Relational communication
The Dialectics of Realtionships
Managing Relationships
Managing Uncertainty and Anxiety
Managing Boundaries
Managing Conflict
Commentary and Critique
CHAPTER 13 COMMUNICATION IN GROUP DECISION MAKING
The Input-Process-Output Model
A General Organizing Model
The Functional Tradition
The Interational Tradition
The Stucturational Perspective
Commentary and Critique
CHPATER 14 COMMUNICATION AND ORGANIZATIONAL NETWORKS
Organizational Networks
The Positional Tradition
Classical Foundations:Weber
Likert's Four Systems
The Relational Tradition
The Process of Organizing
Conversation and Text in the Process of Organizing
Stucturation in Organizations
Structuraion in Organizational Control and Identity
The Cultural Tradition
Commentary and Critique
CHPATER 15 COMMUNICATION AND MEDIA
An Organizing Model
Media Content and Structure
Medium Theory
Jean Baudrillard and the Semiotics of Media
Media as Social Institution
Media and Audience
Mass Society Versus Community
Active Audience Versus Passive Audience
Theories of Cultural Outcomes
The Functions of Mass Communication
The Diffusion of Information and Influence
Public Opinion and the Spiral of Silence
Cultivation Analysis
The Agenda-Setting Function
Theories of Individual Outcomes
The Effects Tradition
Limited or Powerful Effects ?
Uses,Gratifications,and Dependency
Commentary and Critique
PART IV CAPSTONE
CHAPTER 16 MAKING COMMUNICATION THEORY
SELECTED BIBLIOGRAPHY
CREDITS
AUTHOR INDEX
SUBJECT INDEX
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