投资心理学：英文版

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作　者：	（美）约翰·R·诺夫辛格（John R.Nofsinger）著
出版社：	中信出版社
丛编项：	CFA系列
标　签：	货币投资

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ISBN：	9787508602455	出版时间：	2004-08-01	包装：	平装
开本：	25cm	页数：	95	字数：

内容简介

　　CFA（CharteredFinancialAnalyst）——特许金融分析师，是当前全球通行的、最权威的金融市场专业人士的资格认证，是全球投资银行家、证卷交易人员、公司财务总监等金融业内人士公认的最高行业从业标准。赢得CFA称号，也就意味着赢得了全球、全行业的尊重和青睐。中信高教CFA影印系列共7种，涵盖了CFA考试最核心的课程，不仅是有志于获得CFA特许状人士的必读书目，而且也是财经从业人员和广大师生的首选参考书目。目录CHAPTER1PsychologyandFinanceCHAPTER2OverconfidenceCHAPTER3FearofRegretandSeekingPrideCHAPTER4ConsideringthePastCHAPTER5MentalAccountingCHAPTER6FormingPortfoliosCHAPTER7RepresentativenessandFamiliarityCHAPTER8InvestorSocializationandManiaCHAPTER9Self-ControlandDecisionMaking

作者简介

暂缺《投资心理学：英文版》作者简介

图书目录

Preface
xi
CHAPTER 1 Psychology and Finance
1
A Simple Illustration
2
Prediction
3
Long Term Capital Management
5
Behavioral Finance
6
What to Expect
6
CHAPTER 2 Overconfidence
9
How Overconfidence Affects Investor Decisions
10
Overconfidence and Risk
14
Illusion of Knowledge
14
Illusion of Control
16
Online Trading
17
Online Trading and Performance
18
CHAPTER 3 Fear of Regret and Seeking Pride
21
Disposition Effect
21
Disposition Effect and Wealth
22
Tests of Avoiding Regret and Seeking Pride
23
The Market for Houses
25
Selling Winners Too Soon and Holding Losers Too Long
26
Disposition Effect and News
27
Reference Points
28
CHAPTER 4 Considering the Past
31
House Money Effect
31
Snake Bite or Risk Aversion
32
Trying to Break Even
32
Effect on Investors
33
Endowment or Status Quo Bias Effects
33
Endowment and Investors
34
Memory and Decision Making
35
Memory and Investment Decisions
36
Cognitive Dissonance
37
Cognitive Dissonance and Investing
38
Summary
39
CHAPTER 5 Mental Accounting
43
Mental Budgeting
44
Matching Costs to Benefits
44
Aversion to Debt
46
Sunk-Cost Effect
46
Economic Impact
47
Mental Accounting and Investing
48
CHAPTER 6 Forming Portfolios
51
Modern Portfolio Theory
51
Mental Accounting and Portfolios
51
Perceptions on Risk
53
Risk Perception in the Real World
56
Building Behavioral Portfolios
56
Naive Diversification
58
Retirement Plans
59
CHAPTER 7 Representativeness and Familiarity
61
Representativeness
61
Representativeness and Investing
62
Familiarity
64
Familiarity Breeds Investment
65
Familiarity Breeds Investment Problems
67
CHAPTER 8 Investor Socialization and Mania
71
Sharing Investment Knowledge
71
Herding
72
Speed is of the Essence Not!
72
Investment Clubs
73
Market Mania
76
A Rose.com by Any Other Name
77
The More Things Change...
78
CHAPTER 9 Self-Control and Decision Making
81
Short-Term versus Long-Term Focus
82
Controlling Yourself
82
Saving and Self-Control
83
401 k and IRA Plans
84
Self Control and Dividends
85
Beating the Biases
87
Additional Rules of Thumb
90
Index
93