Introduction
Part 1 Faming Culture:the Culture-Bound Mental Map of the World
Chapter 1:The Cultural Mediator
1.1 The Influence of Culture
1.2 The Cultural Mediator
1.3 The Translator and Interpreter
Chapter 2:Defining,Modelling and Teaching Culture
2.1 On Defining Culture
2.2 Approaches to the Study of Culture
2.3 McDonaldization or Global Localization?
2.4 Models of Culture
Chapter 3:Frames and Levels
3.1 Frames
3.2 Logical Levels
3.3 Culture and Behaviour
Chapter 4:Logical Levels and Culture
4.1 Environment
4.2 Behaviour
4.3 Capabilities/Strategies/Skills
4.4 Values
4.5 Beliefs
4.6 Identity
4.7 Imprinting
4.8 The Model as a System
Chapter 5:Language and Culture
5.1 Context of Siuation and Culture
5.2 The Sapir-Whorf Hypothesis
5.3 Lexis
5.4 The Language System
Chapter 6:Perception and Meta-Model
6.1 The Filters
6.2 Expectations and Mental Images
6.3 The Metat-Model
6.4 Generalizaiton
6.5 Deletion
……
Part 2 Shifting Frames:Translation and Mediation in Theory and in Practice
Part 3 The Array of Frames:Communication Orientations
Bibliography
Subject Index
Name Index
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