新编商务英语泛读（1）

Unit 1
　Part A Text
　　TextA Business and Your Life
　　TextB A Pound of Butter
　Part B Fast Reading
Unit 2
　Part A Text
　　TextA Marketing Is All Around Us
　　TextB About the Newspaper
　Part B Fast Reading
Unit 3
　Part A Text
　　TextA Buying Motives
　　TextB Jim's Service, Inc
　Part B Fast Reading
Unit 4
　Part A Text
　　TextA Selling
　　TextB "I've Never Been Able to Bargain, Even with an Armenian Rug Dealer"
　Part B Fast Reading
Unit 5
　Part A Text
　　TextA American Business Heroes
　　TextB The Eskimo Widow
　Part B Fast Reading
Unit 6
　Part A Text
　　TextA Henry Ford and the American Automobile
　　TextB The Higher Education of the USA
　Part B Fast Reading
Unit 7
　Part A Text
　　TextA Types of Business Organizations
　　TextB The Trouble with Being a Tycoon
　Part B Fast Reading
Unit 8
　Part A Text
　　TextA Other Types of Business Organizations
　　TextB Woolworth Closing Down
　Part B Fast Reading
Unit 9
　Part A Text
　　TextA The Coca-Cola Company’S First Hundred Years（Ⅰ）
　　TextB The Coca—Cola Company’S First Hundred Years（Ⅱ）
　Part B Fast Reading
Unit 10
　Part A Text
　　TextA Brand and Brand Names（Ⅰ）
　　TextB Brand and Brand Names（Ⅱ）
　Part B Fast Reading
Test2
Vocabulary
Key