序
前言
Lesson One The Ancient History of the Internet
Lesson Two How the Internet Works
Lesson Three A Crime Wave Festers in Cyberspace
Lesson Four Chinese Wealth Is the Holy Grail
Lesson Five How Do American Consumers Borrow
Lesson Six How the Credit Card Captured America
Lesson Seven The Art of Advertising Your Business
Lesson Eight Nike,from Small Beginnings to World Giant
Lesson Nine The First FTC Case Involving Internet Privacy
Lesson Ten Starbucks-Sharing Success
Lesson Eleven The Challengse of Using Search Agents to Perform Research
Lesson Twelve Beautiful Idea
Lesson Thirteen Creating an Effective Business Plan(I)
Lesson Fourteen Creating an Effective Business Plan(II)
Lesson Fifteen Creating an Effective Business Plan(III)
附录 参考译文及练习答案
参考文献