国际品牌设计

2"TowardsNewHorizonsinBranding"byHiroyukiMinamlyama
8EditorialNotes.
9SpecialFeature:"What'sBranding?"OrganizationbySumioHasegawa[Projects]
36AdvertisingAgency"DENTSU"
40BrandingandRepositioningofAudi'sInternationalDesignStrategy
43Launching"i-mode"intheEuropeanMarket
46Bluewin:Switzerland'sBiggestInternetProvider
47BerlinPhilharmonicOrchestra:Germany'sLeadingSymphonyOrchestra
48"NipponMilkCommunity"
52ANew"Mark-E"Branding
56ManufacturersofTextilesandChemicalProducts"TeijinGroup
58MitsuiOil&GasSelf-ServiceGasStations
59Obbli,anewenergybrand
60TheEdibleOilsandFoods"TheNisshinOillio"
63WasteIncinerationPlant"EcolonoMod"
64JAPANPOST
65JAPANAIRLINES
66Brandnamesforflowershops--"Hanaippin","Hana-ryohin","Hanayoshi"
72Fashionexhibition"Whatisit?A-POCshow(exhibits)"
76Fashionbrand"PLEATSPLEASE"
78DescenteSportswearBranding
82KingGee
84Baby-ProductCompany"CombiCorporation"
86Brandingof"FurnitureforRokujo"
86TSUTAYATOKYOROPPONGI
94InteriorShop*Francfranc?
98PromotionoftheFilm"TasogareSeibei"
102InteriorDesignShop"GEORGE's"
104RestaurantsFloorinashoppingbuildingcomplex'sHUN/KAN"
108DigitalEntertainmentProductsManufacturingCompany"PioneerCorporation"
111JapanInternationalCooperationAgency
114"MizahoFinartcialGroup"
116FinancialEnterpriseComplex"Mitsui-SumitomoFinancialGroup"
118UFJBANK
120Brandingfor"FUKOKUFORESTSQUARE"
122MerrillLynchJapanSecuritiesCo,Ltd
124BrandingProjectCMAProgramfor"MerrillLynchJapanSecuritiesCo.,Ltd."
125TOkyOTominBank
126ConsumerFinanceNetwork"Plat"
128EnvironmentalTestInstrumentManufacturer"ESPECCORP."
129SemiconductorCompany"RenesasTechnologyCorp,"
130LightingCompany"EXARTMATSUZAKI"
131OfficeEquipmentandSuppliesCompany"HARUKIDO"
132Temporary-EmploymentAgency"BestPlan"
133OfficeService"Daiohs"
134NetworkElementTechnologyDevelopmentCompany"NetStar"
134IncubationBusinessCompany"Cprod"
135TemporaryEmployment--AgencyfortheRestaurant--Industry"LinkOneCo.,Ltd.
135CateringCompany"PEWTERS"
136TotalDigitalProcessingCompany"VanfuCo.Inc."
138InformationTechnologyCompany"DATASECTION"
139Mu[ti-MediaCompany"MbvN"
140CorporateBrandingforDataCommunicationCompany"DTS"
140WBTProgram"E-cube"
141ComputerPeripheralEQuipmentCompany"BenQ"
142ABeamConsulting
144FinancialConsultingCompany"MILENIAFinancialBenefits,Inc."
144ManagementConsultingCompany"GENEXPartnersInc."
145BusinessConsultingCompanyfA-tOJ
146InsuranceConsultancy"NEWTUS"
147CorporateBrandingConsultingCompany"AXHUM,Inc."
148MobileSotutlonBusinessCompany"ImagePartner"
149SystemDevelopmentCompany"ZettaTechnology"
150MobilePhoneBrand"au"
150URLFilteringSoftware"INTERSAFE"
151ConsultantOffice*VisionHouse"
152DesignerBrand"g-cubed"
154DevelopmentofBrandCommunicationToolsfor"WasedaUniversity"
155"HyogoPrefecturalSchoolsWelfareAssociation"--BrandingatAPortalWebsiteforMembers
156GiLlette"Mach3"Razors
157Condomby"MICHIKOLONDONKOSHINO"
158Order-madeAnglingBrand"1"ZEFACTORY"
160JFZENGYOREN
161TunaintermediateWholesaler"Hicho"
162BeautySalon"kakimotoarms"
163In-HotelClinic"DockDuo"
164HairDressingSalon"Luz"
165HairDressingSalon--'stilStaens"
166"NarisBeautyStudio"--BrandingforSalesBasesofaHome-VisitCosmeticsRetailer
167ApparelShop"MuseedeDragon"
168FlowerDesignStudio"MatobaEnterprise"
169Florist"Pleiour"
170AyurvedicProductsBrand"Ayush"
171SkinCareandCosmeticBrand"Lakme"
171"TheSurfLaundryService"Branding
172GiftSoapBrand'sAVOND"OR"
173CigaretteBrand"MildSeven"
174AirPackage"priprin"
175PETBottleCap"gokgokn"
176MerrellRunningShoesBTand
177OriginalAppareiBrand"hetero"
178"OriginalGoods"ctPhotographerMitsuaklIwago
179"OriginalGoods"ofIllustratorKyokoItc
180MedicalPharmaceuticalsCompany"MaruhoCo..Ltd"
181PharmaceuticalCompany"ARAX"
182"BreastTeam"
184"OozafoClinic"
184"esDentalClinic"
185SatoGastfoenterologicalMedicineClinic
186TajiClinicofGeneralinternalMedicine
186KatayamaDerltalClinic..
187TakahashiEar,NoseandThroatClinic
187Home-DeliverySystemCompany"DaichiTakuhai"
188AGolfCourceOperator"ACCORDIAGOLF"
190ApartmentBusinessBrand"Brillia"byTokyoTatemono
193DaiwaHouseCondominiums"DBrand"
194HousingCompany"RyowaLifeCreate"
196RealEstateCompany'shin-NihonGrandy"
197HousingCompany"PanaHome"
198RealEstateRentalManagementGroup"Housemate"
199ShoppingCenter"ARCAKITKINSHICHO"
200Buildingarestaurantcomplex"GinzaGreen"
202Reborn"sOGO"DepartmentStore
203AirportShop"ANAFESTA"
20488STAGE,AComplexforFurniture,Fashionetc.
206"88CafeD&R"in"88STAGE"
207"fairy'stail",ACakeShopin"88STAGE"
209FoodAntennaShop"FlodeHavn"
210AgriculturalProducer"NewsCorporation"
212RoadStation"UchikoFreshParkKARARI"
213JointPublic-PrivateVenture'sennanSchinkenFactory"
214DelicatessenBrand"BLitzDelicatessen"
220Bakery/Confectionery"KandaSeiyoken"
221Patisserie"PatissierS.Koyama"
222Bakery"L"OMBRAGEBIGARRE"
224EnglishTeaSpecialityStore"216THESTRAND"
226YOKOHAMABASHAMICHIICE
227SpecialtyCoffeeShop"Evans"
228Brandingof"AjinoHamatoh"
231SeafoodSaleCompany'saleofTosaminatoClams"
232BrandingfortheKamabokoProduct"TakeKama"
233Long-established"BajoKamabokoCo.,Ltd.
234"BrandingoftheConfectionary"Akebono"
236"shiawaseBrandTamamatsu"Seasoning
237"sankoUme",ABrandofPickledPlum
238SuntoryCannedCoffee"BOSS"
239SuntoryFruitDrink"Natchan"
240OolongTeaBrand"RedOolong"
242BeverageBrand"Calpis"
244AthenaPartnersBottledWaterBranding
245SuntoryBeverage"suzumiyaBarleyTea"
246"YamazakiWHISKYNIGHT"bySuntory
248WineBrand"Bouquet"and"ChateauMercian"
249"ChateraiseBELLEFORETWinery"
250CiaoBellaGelatos&Sorbettos
251Polty-OttalianCheeseCo.
252WineBrand"AsahiWine"festa""
252BuckwheatShochu"KuroSenzan"
253PastryBrand"CONFtTD"OR"
254AEONGroup'sPrivateBrand"TOPVALU"
256FoodBrand"Let'sQuiq"
256Quasi-PharmaceuticalBrand"Dristan"
257Brandingof"A-PRICEStore"
257CheeseBrand"Zap"
258TOKYUHOTELS
260"Hotel71"Branding
263ShinsegaeDepartmentStore'sNewFoodSystem
264Restaurant"Caviar"Bar"
265Cafe-Restaurant"NINJA"
266Restaurant"ManhattanDining"
268Restaurant"seiyokenTheKitchen"
270Restaurant"HoteldeMikuni"
272"BARBROS."
273ViennoiserieCafe
274Conveyer-RotationSushiRestaurant'sushiHigashiyama"
275Cafe-Restaurant"LoisCafeChinois"
276Cafe"LoisCafe"
277Fashion/CafeBrand"LoisCafeADay"
278Cafe"LoisCafeBasara"
279CafeRestaurant"LoisJStyle"
280"shuu'sRestaurant"
282Cafe-Restaurant"TOKYOSTYLECAFE"
283CafeRestaurant"NEWYORKCAFE"
284Shab-shabuRestaurant"Yuzu-no-Sato"
284JapaneseStyleRestaurant"Gonpachi"
285JapaneseRestaurant"Tsururu"
286Restaurant"FishBank"
286Restaurant"Hizuki"
287Brandingforthe"saideraBranchofCiel",ALiquorRetailChain
287CasualChineseRestaurant"Kuchaina"
288TelevisionProgram"FullHouseattheTeppenza"
290AnIllustrator'sTravelingExhibition
292AnglingCompetition"FOFSFishingLeagueChampionship"
294ProfessionalSoccerTeam"VEGALTASENDA
295JBLSuperLeague
296"YokohamaFilmCommission"
296NetworkingFair97
297HubbardStreetDanceChicago
298KamiyamaArtistin-Residence
300CommunityIdentityPlanningandDesign"Hibikino-Sato"
302PetfriendlyHotel"PartnersHouseYuaea"
304"IMAWAMUKASHiMUSEUM"
305"NosakaAutomataMuseum"SpecializingAutomatedMechanicalDolls
306RAM(RacineArtMuseum)
307Ichikawa-ChoCulturalCenter,Hyogo
308MatsuyamaCityCommunityServiceDivision
309BicycleParkingSpace"CycleStationMONKEYS"
310IncorporatedEducationalOrganization"KatayanagiInstitute"
310TohokuHighSchool
311"BaliModernAURA"WeddingPalace
312Pre-SchoolEducationandDaycareFacility"WONDERKIDS"
313NurseryFacility"PLAYGROUP"
314HeiseiGakuen"HimawariKindergarten"
315"TsubakiKindergarten"
316Children'sBookstore"FructusArbodsSapientiae"
317WeeklyJournal"VisualizationofJapaneseHistory"
318EnglishTextbook"'sprint"...
320BookSeriesBrandingfor"Chozukai"
321CartoonDogCharacterforEducationalMagazine"MarumaruInumaru"
322INDEX