PREFACE TO EDITION FOR CHINA
PART I THE FRONTIERS F MANAGEMENT
Introduction The future Is Being Shaped Today
Chapter 1 The Changed World Economy
Chapter 2 america's Entrepreneurial. Job Machine
Chapter 3 Why OPEC Had to Fail
Chapter 4 The Changing Multinational
Chapter 5 Modern Prophets: Schumpeter or Keynes?
Chapter 6 Picking People: The Basic Rules
Chapter 7 Measuring White-Collar Productivity
Chapter 8 Management: The Problems of Success
Chapter 9 The Information-Based Organization
Chapter 10 Management s a Liberal Art
Chapter 11 The Five Rules of successful Acquisitions
Chapter 12 The Innovative Organization
Chapter 13 social Needs and Business Opportunities
Afterword:Social Innovation-Managements New Dimension
PART II THE CHANGING WORLD OF THE EXECUTIVE
Introduction: A Society of Organizations
Chapter 1 Scorecard for Management
Chapter 2 Helping Small Businesses Cope
Chapter 3 The Delusion of Profits
Chapter 4 Managing Capital Productivity
Chapter 5 Six durable Economic Myths
Chapter 6 Measuring Business Performnce
Chapter 7 Managing the Knowledge worder
Chapter 8 The Rise of Production Sharing
Afterword: The Matter of "Business Ethics"
PART III MANAGING FOR THE FUTURE: THE 1990S AND BEYOND
Interview: Notes on the Post-Business Society
Chapter 1 The New Productivity Challenge
Chapter 2 Leadership: More Doing Than Dash
Chapter 3 Tomorrow's Managers: The Major Trends
Chapter 4 How to Manage the Boss
Chapter 5 Manage by Walking Around-Outside!
Chapter 6 What the Nonprofits Are Teaching Business
Chapter 7 Nonprofit Governance: Lessons for Success
Chapter 8 The Governance of corporations
Chapter 9 Four Marketing Lessons for the Future
Chapter 10 Company Performance: Five Telltale Tests
Chapter 11 R&D: The Best Is Business-Driven
Chapter 12 The 10 Rules of Effective Research
Chapter 13 The Emerging Theory of Manufacturing
Afterword: The 1990s and Beyond
PART IV MANAGING IN A TIME OF GREAT CHANGE
Interview: The Post-Capitalist Executive
Chapter 1 The Theory of the Business
Chapter 2 Planning for Uncertainty
Chapter 3 The Five Deadly Busines ins
Chapter 4 Managing the Family Business
Chapter 5 Six Rules for Presidents
Chapter 6 Managing in the Network Society
Chapter 7 The New society of Organizations
Chapter 8 We Need to Measure, Not Count
Chapter 9 There's Three Kinds of Teams
Chapter 10 The Information Executives Need Today
Chapter 11 Trade Lessons from the world Economy
Chapter 12 The US Economy's Power Shift
Chapter 13 Where the New Markets Are
Chapter 14 A Century of Social Transformations
Chapter 15 Reinventing Government
Chapter 16 Can the Democracies win the Peace?
Interview; Managing in a Post-Capitalist Society: An Interview with Industry Week Conducted by Tom Brown
鄂公网安备 42010302001612号 