Chapter 1 Market Economy
Chapter 2 Strategy and Strategic Management
Chapter 3 Exerting Strategic Leadership
Chapter 4 Human Relations
Chapter 5 Corporate Culture
Chapter 6 Technology and Management for Technological
Chapter 7 External Environment
Chapter 8 Nature of Marketing
Chapter 9 Sociocultural Influences on Consumer Behavior
Chapter 10 Promotion and Marketing Communications
Chapter 11 Advertisement and Public Relations
Chapter 12 Operations
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APPENDIX 1 商务专业词语汉语译文(Part Tow Ex.Ⅲ)
APPENDIX 2 词汇解释(Articles OF Part Three)
APPENDIX 3 练习答案
BLBLIOGRAPHY
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