Unit 1 International Business 1
Chapter 1 What Is International Business? 3
Chapter 2 Business Environment 22
Chapter 3 International Market Research and
Selection 36
Unit 2 Export Products 61
Chapter 4 Product Life Cycle 63
Chapter 5 Product Adaptation and Presentation 82
Chapter 6 Product Packaging and Labeling 99
Unit 3 Export Business 121
Chapter 7 What Is Exporting? 123
Chapter 8 Export Procedure 140
Chapter 9 Export Marketing and
Communications 156
Chapter 10 Export Pricing 176
Chapter 11 Export Contract 193
Chapter 12 Documentary Collection 209
Chapter 13 Documentary Credit 226
Chapter 14 Transport and Insurance 243
Unit 4 Trade Policies 259
Chapter 15 Free Trade 261
Chapter 16 Tariff Barrier 278
Chapter 17 NonˉTariff Barrier 293
Chapter 18 The World Trade Organization 309
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