Unit One
WHAT IS TOURISM
Text A:What Is Tourism
Text B:Trends in Tourism
Exercises
Unit Two
TOURISM ATTRACTIONS AND TOURISTS
Text A:Tourism Attractions
Text B:Motivations and Tourists
Exercises
Unit Three
TOURISM DEVELOPMENT AND SUSTAINABILITY
Text A:Tourism Development
Text B:The Principles of Sustainable Management
Exercises
Unit Four
TOURISM PLANNING
Text A:Planning and Tourism
Text B:Planning for and of Tourism
Unit Five
TOURISM COMMUNICA TION
Text A:Communication:The Foundation
Text B:Travel Industry and Internet Commerce
Exercises
Unit Six
Unit Seven
Unit Eight
Unit Nine
Unit Ten
Unit Eleven
Unit Twelve
Unit Thireteen
Unit Fourteen
Unit Fifteen
Unit Sixteen
Unit Seventeen
Unit Eighteen
Exercises
主要参考书目