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现代管理学(第7版 影印版)

现代管理学(第7版 影印版)

定 价:¥49.80

作 者: (美)瑟头著
出版社: 清华大学出版社
丛编项: 世界工商管理名典系列
标 签: 管理/沟通

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ISBN: 9787302031611 出版时间: 1998-11-01 包装: 平装
开本: 页数: 640 字数:  

内容简介

  现代管理学(第七版)本书作者系美国罗琳斯管理研究生院管理学教授。这本《现代管理学》(第七版)主要是用于美国管理院校本科学生的教材,现已在美国发行了近二十年。该书分为管理导论、计划、组织、领导、控制及其他相关专题六个部分,共二十三章,内容涉及管理学的理论、原则、方法及企业经营和运作方式等诸多方面。书中每一章开头配有引导案例,末尾附以案例研究。除此之外,书中还有一个七集综合案例,贯穿于全书六个部分。该书的特点是结构严谨,层次清晰,逻辑性强。全书六个部分、二十三章联系紧密,颇有系统性。作者注重理论联系实际,将管理原理渗透于企业管理实际之中,通过大、小案例分析的方式启发学生独立思考,以增强学生分析问题和解决问题的能力。课文部分和案例通俗易懂,图文并茂,资料较新,适合学生及在职管理人员自学。该书理论体系和主要内容基本上以美国和其他西方国家的国情为基点,在理论深度上比较适合我国经济管理院校管理专业本科学生和企业在职管理人员作教材或教学参考资料。

作者简介

暂缺《现代管理学(第7版 影印版)》作者简介

图书目录

     1 MANAGEMENT
    AND MANAGEMENT CAREERS
    Video Case: Lands' End, Inc.-A Brief
    History
    2 THE HISTORY OF MANAGEMENT
    3 CORPORATE
    SOCIAL RESPONSIBIUTY
    AND BUSINESS ETHICS
    4 MANAGINGIN
    THE GLOBAL ARENA
    Video Case: Doing Business Abroad
    the Lands'End Way 106
   Part 2 PLANNING
    5 ORGANIZAIIONAL OBJECTIVES
    6 FUNDAMENTALS
    OF PLANNING
    7 MAKING DECISIONS
    8 STRATEGIC PLANNING
    9 PLANSANDPLANNINGTOOLS
    Video Case: Planning in the Coming Home
    Division at Lands' End 222
   Part 3 ORGANIZING
    10 FUNDAMENTALS
    OF ORGANIZING
    11 RESPONSIBIUTY,
    AUTHORITY, AND DELEGATION
    12 MANAGING
    HUMAN RESOURCES
    13 ORGANIZATIONAL
    CHANGE AND STRESS
    Video Case: Product Development at
    Lands' End: From a Functional
    to a Team Approach
   PART4 INFLUENCING:
    FOUNDATIONS FOR LEADING
    14 FUNDAMENTALS OF INFLUENCING
    AND COMMUNICATION 324
    15 LEADERSHIP
    16 MOTIVATION
    17 GROUPS, TEAMS,
    AND CORPORATE CULTURE
    18 UNDERSTANDING PEOPLE:
    ATTITUDES, PERCEPTION,
    ANDLEARNING 428
    Video Case: Lands' End: Controlling
    a Much Envied Work Climate 450
   Part 5 CONTROLUNG
    19 PRINCIPLES OF CONTROUING
    20 PRODUCnON MANAGEMENT
    AND CONTROL
    21 INFORMATION
    AND TECHNOLOGY
    Video Case: Lands' End: Getting
    The Product Out to the Customer
   Part 6 TOPICS
    FOR SPECBAL EMPHASIS
    22 QUAUTY: BUILDING
    COMPETITIVE ORGANIZATIONS
    23 MANAGEMENT AND DIVERSTTY
    Video Case: Giving High Quality Customer
    Service: A Focal Point at Lands' End
   Partl INTRODUCTION
    TO MANAGEMENT
    1 MANAGEMENT
    AND MANAGEMENT CAREERS
    Introductory Case: Isiah Thomas: Player to Manager
    The Importance of Management
    The Management Task
    The RoleofManagement Defining
    Management The Management Process:
    Management Functions Management Process
    and Goal Attainment Management and
    Organizational Resources :
    The Universality of Management
    The Theory of Characteristics
    Management Careers
    A Definirion of Career Career Stages, Life
    Stages, and Performance Promodng Your Own
    Career Special Career Issues
    Special Features for the Remaining Chapters
    Spodights People Perspectives
    Cutting Edge
    Case Study: Chrysler's Top Gun
    Video Case: Lands' End, Inc.-A Brief History
    2 THEHISTORY
    OF MANAGEMENT
    Introductory Case: "Mickey's Kitchen" at The Disney
    Store
    The Classical Approach
    Lower-Level Management Analysis
    Global Spotlight: Delta Faucet Company
    Cutting Edge: Lewis Platt Develops Family-Friendly
    Work Schedules at Hewlett-Packard Company
    People Perspecdves: "One Best Way" Considers People
    and Technology at Courier Publications
    Comprehensive Analysis ofManagement
    Limitadons of the Classical Approach
    The Behavioral Approach
    The Hawthome Studies The Human Relations
    Movement
    The Management Sdence Approach
    The Beginnmg of the Management Science
    Approach
    Management Sdence Today
    Quality Spotlight: Baldridge Award Exemplifies
    Quality
    Characterisdcs of Management
    The Condngency Approach
    The System Approach
    Types of Systems Systems and "Wholeness"
    The Management System Information for
    Management System Analysis
    Case Study: "Chainsaw Al Dunlop": A New Breed of
    Manager?
    3 CORPORATE
    SOCIAL RESPONSIBIUTY
    AND BUSINESS ETHICS
    Introductory Case: Larami Corporadon "Super Soaks"
    Sodety?
    Fundamentals of Sodal Responsibility
    The Davis Model of Corporate Sodal Responsibility
    Areas of Corporate Sodal Responsibilitv
    Varying Opinions on Social Responsibility
    Condusions About the Performance of Sodal Re-
    sponsibility Acdvides by Business
    Global Spodight: DuPont Protects the
    Environment
    People Perspecdves: Anita Reddick Influences Body
    Shop Employees by Communicadng Her Posidon
    on Sodal Responsibility
    Sodal Responsiveness
    Determining If a Sodal Responsibility Erists
    Sodal Responsiveness and Dedsion Maldng
    Approaches to Meedng Sodal Responsibilides
    Diversity Spodight: Sodal Responsiveness and the
    Equal Opportunity Act at Opryland
    Sodal Responsibility Acdvides and Management
    Funcdons
    Planning Sodal Responsibility Acdvides
    Organizing Sodal Responsibility Acdvides
    Influendng Individuak Performing Sodal Responsi-
    bility Acdvides Controlling Sodal Responsibil-
    ity Acdvides
    How Sodety Can Help Business Meet Sodal
    Obligadons
    Business Ethics
    A Definition of Ethics
    Cutdng Edge: The New Management Role Indudes
    Pracddng Ethics
    Why Ethics Is a Vital Part ofManagement Pracdces
    A Code of Ethics Creadng an Ethical
    Workplace
    Case Study: Dow Coming: A Question of Legality or
    Ethics?
    4 MANAGING IN
    THE GLOBAL ARENA
    Introductory Case: Basldn-Robbins Brings U.S. Ice
    Cream to Vietnam
    Managing Across the Globe: Why?
    Fundamentals of International Management
    Categorizing Organizations by International
    Involvement
    Defining the Multinational Corporation
    Ethics Spotlight: U.S. Companies Send Hazardous
    Waste to Mexico
    Complexities ofManaging the Multinational
    Corporadon Risk and the Multinational
    Corporadon The Workforce of
    Multmational Corporadons
    People Perspecrives: Helping Expatriates to Adjust
    Management Functions and Multinational
    Corporations
    Planning in Multinational Corporadons
    Organizing Muldnadonal Corporarions
    Diversity Spotlight: European Organizadon Structures
    Are Becoming More Diverse
    Influencing People in Muldnadonal Corporations
    Controlling Muldnadonal Corporadons
    Transnational Organizarions
    Comparative Management: An Emphasis onJapanese
    Management
    Defining Comparative Management Insights
    fromJapanese Modvadon Strategies
    Cutting Edge: Japanese Managers May Have to Change
    Modvadon Tacdcs
    Insights fromJapanese Management Pracdces:
    TheoryZ
    Case Study: A Global Success Story
    Video Case: Doing Business Abroad the Lands' End
    Way
   PART 2 PLANNING
    5 ORGANIZATIONAL
    OBJECTIVES
    Introductory Case: Entrepreneur Suffers Growing Pains
    at Arkansas Freightways
    General Nature of Organizadonal Objccdves
    Definidon ofOrganizadonal Objecdves
    Global Spotlight: Asea Brow Boverdi Deddes on
    Global Objecdves
    Importance of Organizadonal Objectives
    Types of Objectives in Organizations
    Organizadonal Objecdives Individual
    Objecdves Goal Integradon
    Areas for Organizadonal Objecdves
    Cutdng Edge: Objectives Areas Most Related to
    Success ofModem Organizations
    Woridng With Organizadonal Objectives
    Establishing Organizadonal Objectives
    Diversity Spodight: Diversity: Objecdve for the Whole
    Organizadonatthe Department of Tran sportation 1
    Guidelines for Establishing Quality Objecdves
    Guidelines for Making Objectives Operational
    Attainment of Objectives How to Use
    Objecdtives
    Management by Objectives (MBO)
    People Perspectives: Building Teamwork to Reach
    Objectives at Harley-Davidson
    Factors Necessary for a Successful MBO Program
    MBO Programs: Advantages and
    Disadvantages
    Case Study: The Atlanta Committee for the Olympic
    Games (ACOG): Setdng Objecdves for an Event and a
    City
    6 FUNDAMENTALS
    OF PLANNING
    Introductory Case: DuPont Plans to Make Women's
    Clothes
    General Characteristics of Planning
    Oefining Planning
    People Perspectives: McDonald's Accomplishes Plans
    by Focusing on People
    Purposes of Planning Planning: Advantages
    and Potenial Disadvantages Primacy of Plan-
    ning
    Steps in the Planning Process
    The Planning Subsystem
    Elementsofthe Subsystem The Subsystem at
    WoA
    Planning and the Chief Executive
    Final Responsibility Planning Assistance
    The Planner
    Qualifications of Planners
    Cutting Edge: Employees Have Special Qualifications
    for Flexbility Planning
    Dudes of Planners Evaluation of Planners
    Maximizing the Effecdveness of the Planning
    Process
    Top-Management Support
    Ethics Spotlight: Top Management Supports
    Environmental Protection Planning at Sbell Oil
    Company
    An Effective and Effident Planning Otganizatio
    145 Implementatian-Focused Planning
    Incluion of the Right People
    Quality Spotlight: Inclding the Right People
    in Planning Enhances Quality at
    Sun Microsystems
    Case Study: Quaker Oats Focuses on a Planning
    Problem
    7 MAKING DECISIONS
    Introductory Case: Cadillac Decides Whether to Make
    aSport-UtilityVehide
    Fundamentals of Dedsions
    Definition of a Decision Types of
    Decisions
    Diversity Spotlight Nonprogrammed Decision at U.S.
    Office of Personnel Includes a Focus on Severely
    DisabledWorkers
    The Responsibility for Making Organizatiooal
    Dedsions Elements ofthe Dedsion
    Situation
    Global Spotlight: Executives at United Technologies
    Detect a Weakness amongJapancse Dedsion
    Makers
    The Decision-Making Process
    Identifying an Existing Problem Listing
    Altemative Sohtons Selecting the Most
    Benefical Alternative
    Cutting Edge: Decision Alternatives Should Reflect Or-
    ganization Vahues
    Implementing the Chosen Altenative
    Gathermg Problem-Related Feedback
    People Perspectives: Decision atJohn Deere: Eliminatc
    Problems by Building Employee Investment
    Dedsion-Making Companies
    Complete Certainty Condition Complete
    Uncertainty Condition Risk Condirion
    Dcdsion-Making Tools
    ProbabilityTheory DedsionTrees
    Group Dedsion Making
    Advantages and Disadvantages of Using Groups to
    Make Dedisions Processes for Making Group
    Dedsions
    Case Study: The Dccision to Change at General
    Motors Corporatio
    8 STRATEGIC PIANNING
    Introductory Case: Sea Worid Plots a New Competitive
    Course
    Strategic Planning
    Fundamentals of Strategic Planning
    Cutting Edge: Competitive Advantage througfa "People
    Development" Strategy
    Strategy Management
    Ethics Spotlight: Quaker Oats Cashes in on
    Fitness Fad
    People Perspectives: Improving Dependent Care Builds
    Job Commitment at Bankers Trust Company
    Quality Spodight: Lutheran General Health System's
    Mission Emphasizes Quality
    Tactical Planning
    Comparmg and Coordinating Strategic and Tactical
    Planning
    Planning and Levels of Management
    Case Study. How New Strategies Could Make a
    Differcncc at IBM
    9 PLANSAND
    PLANNING 10015
    Introductory Case: Fiat Plans Car Production
    Plans
    Plans:A Definition
    Ethics Spodight: Toyota Uses Philanthropy Plan to
    Take Aim at General Motors
    Dimensions of Plans TypesofPlans
    People Perspectives: Program at Wisconsin Power &
    Light Builds Employee Motivation
    Why Plans Fail Planning Areas: Input
    Planning
    Global Spotlight: Mezico as an Attractive Manufactur-
    ingSite
    Cutting Edge: Choosing a Plant Site fbr Manufacturing
    Network Potential
    PlanningTook
    Forecasting Scheduling
    Case Study; Plans and Planning Tools
    Video Case: Planning in the Coming Home Division at
    Lands' End
   Part 3 ORGANIZING
    10 FUNDAMENTALS
    OFORGANIZING 226
    Introductory Case: MCI Communications Organizes to
    Be More Comperitive
    A Definition of Organizing
    Thelmportance of Organizing The Organiz-
    ingProcess The Organizing Subsystem
    Classical Organizing Theory
    Structnrc
    People Perspectives: New Organization Chart at
    Northrop Grumman Helps Managers Explain a Newly
    Fonned Organizarion
    Global Spotlight: Crown Cork & Seal Company
    Organizes by Territory to Boost Intemational
    Expansion
    Division of Labor
    Quality Spotlight: Mercedes-Benz Improves Coordina-
    rion to Improve Product Quality
    Span of Management
    Cutting Edge: Flatter Organizations and the New
    Middle Managers ofthe 1990s
    Scalar Relationships
    Case Study: Three's a Company at AT&T 247
    11 RESPONSIBIUTY, AUTHORITY,
    AND DELEGATION
    Introductory Case: Famous Amos: The Organizing
    Challenge
    Responsibility
    People Perspecoves: Robert Stempel Needed to Know
    His Job at General Motors
    DividingJob Activioes ClarifyingJob
    Activiries of Managers
    Authority
    Types ofAuthority
    Ethics Spotlight: General Electric Staff Organizes
    Renovation
    Accountability
    Diversity Spotlight: Proctor & Gamble's Managers
    Held Accountable for Advancement of Minorities
    Delegation
    Steps in the Delegarion Process Obstacles to
    the Delegarion Process Eliminating Obstacles
    to the Delegation Process Centralization and
    Decentralization
    Cutting Edge: Steele's Market Finds Advantages in
    Centraiizing Bakery Functions
    Case Study: Change Agents in Midstream
    12 MANAGING
    HUMAN RESOURCES
    Introductory Case: Getdng the Right People for United
    Airllnes
    Defining Appropriate Human Resources
    Steps in Providing Human Resources
    Recruitment
    People Perspectives: NarionsBank Helps Women
    Employees with Child Care
    Selection
    Global Spotlight: Compaq Computer Company's
    Intemational Selection Slip-Ups
    Training
    Cutring Edge: Lifelong Learing at Motorola
    Quality Spotlight: Aetna Life & Casualty Company
    TrainsviaTV
    Performance Appraisal
    Case Study: Why CEOs Are Looldng at PEOs
    13 ORGANIZATIONAL
    CHANGE AND STRESS
    Introductory Case: Michael Dell Faces Constant
    Change at Dell Computer Corporaton
    Fundamentals of Changing an Organization
    Defining "Changing an Organization"
    Change versus Stability
    Factors to Consider When Changing
    an Organization
    The Change Agent Determining What
    Should Be Changed
    Ethics Spotlight: Attitude Change Is the Key to
    Establishing a Socially Responsible Position on Job
    Safety at Sonoco
    The Kind of Change to Make
    Diversity Spotlight: McDonald's Corporation Is
    Changing the Way Employees Think about Disabled
    Workers
    People Perspectives: Lee Kun-Hee Emphasizes People
    While Making a Strategic Change at Samsung
    Individuals Affected by the Change
    Evaluation of Change
    Change and Stress
    Defining Stress The Importance of Studying
    Stress
    Cutting Edge: Dr. Raymond Bahr Gives Advice on
    How to Derail Heart Attacks
    Managing Stress in Organizations
    Case Study. Layoffs-The Cost of Doing Business
    Video Case: Product Development at Lands' End:
    From a Functinal to a Team Approach
   Part 4 INFLUENCING
    14 FUNDAMENTALS
    OF INFLUENCING
    AND COMMUNICATION
    Introductory Case: Eaton Managers Concentrate on In-
    fluencing People
    Fundamentals oflnfluendng
    Defining Influencing The Influencing
    Subsystem
    People Perspectives: The U.S. Army Teaches Leader-
    ship by Teaching Communication
    Communication
    Interpersonal Comnunication
    Global Spotlight Compression Labs Sends Messages
    via Videoconferencing
    Interpersonal Communication in Organizations
    Cutting Edge: Communicating with Customers
    at Intel
    Quality Spotlight: Enhanced Fonnal Communiction
    Contributes to Improving Quality at Holiday Inn
    Case Study: Communicadon Services at Chick-fil-A
    Restaurants
    15 LEADERSHIP
    Introductory Case: Eisner's Leadership Challenge at
    Disney's New Wild Animal Kingdom
    Defining Leadership
    Leader versus Manager
    The Trait Approach to Leadership
    The Situational Approach to Leadership: A Focus on
    Leader Behavior
    Leadership Situations and Dedsions
    Ethics Spotlight: Leader ofNBC News Resigns over
    Ethical Debacle
    Leadership Behaviors
    Leadership Today
    People Perspectives: Robert Eaton Gets People In-
    volved at Chrysler
    Transformational Leadership Coaching
    Superleadership Entrepreneurial Leadership
    Cutting Edge: Leader Patricia Gallup Doesn't Forget
    Recognition of Follower Efforts
    Current Topics in Leadership
    Substitutes for Leadership Women As Leaders
    Ways Women Lead
    Diversity Spodight: ForJames G. Kaiser of Corning,
    Being Employee-Centered Includes a Focus on
    Diversity
    Case Study: Come Fly the Turbulent Sldes
    16 MOTIVATION
    Introductory Case: American Greedngs Motivates
    through Lateral Moves
    The Motivation Process
    Defining Motivadon Process Theories of
    Modvation
    Cutting Edge: Blimp Rides Used as Rewards for Out-
    standing Performance
    Content Theories of Motivation: Human Needs
    Global Spotlight: Maslow's Hierarchy and Japanese,
    Chinese, and U.S. Workers
    Motivating Organization Members
    The Importance of Motivating Organization
    Membcrs Strategies for Motivating
    Organization Members
    Quality Spodight: Apple Computer's Job Enrichment
    Excels
    People Perspecdves: Job Satisfaction Is a More
    Powerful Motivator Than Money at Microsoft
    Case Study: Why Bart Simpson Flies Westem Pacific
    Airlines
    17 GROUPS, TEAMS,
    AND CORPORATE CULTURE
    Introductory Case: Groups Are Important to Progress
    at Rolls-Royce
    Groups
    Kinds of Groups in Organizaoons Formal
    Groups
    Diversity Spotlight: Managing a Diverse Salesforce
    Takes Special Insight at Equitable
    Ethics Spotlight: Calvary Hospital Forms Ethics
    Committees
    Informal Groups
    Managing Work Groups
    Detennining Group Existence Understanding
    the Evoludon of Informal Groups
    Teams
    Groups versus Teams
    Cutting Edge: The Virtual Team-A New Type of
    Team in Orgamzations
    Types ofTeams in Organizations
    People Perspecdves: Managers Must Empower Work
    Teams
    Stages of Team Development Team
    Effectiveness Trust and Effective Teams
    Corporate Culture
    The Significance of Corporate Culture
    Case Study: Whose Tum Is It to Polish the Apple?
    18 UNDERSTANDING PEOPLE:
    ATTITUDES, PERCEPTION,
    AND LEARNING
    Introductory Case: Reviving Workplace Attitudes
    What Are Attitndes?
    How Beliefs and Values Create Atdtude
    Attitudes and Behavior
    People Perspectives: Changing Attitudes toward
    Surveys
    Quality Spotlight: Nucor Steel
    Cutdng Edge: We Hire Attitudes!
    Perception
    Perception and the Perceptual Process
    Attribution Theory: Interprering the Behavior of
    Others 439
    Perceptual Distortions
    Contents
    Global Spodight: The Wide, Wide Worid of Cultural
    Perceptions
    Perceptions of Procedural Justice
    Learning
    Learning Strategies
    Case Study: Sending the Wrong Signal
    Video Case: Lands' End: Controlling a Much Envied
    Work Climate
   Part 5 CONTROLLING
    19 PRINCIPLESOF
    CONTROLLING
    Introductory Case: Controlling at Polaroid
    The Fundamentals of Controllmg
    Defining Control Defining Cmtrolling
    Global Spotlight: Controlling Finances at Euro
    Disneyland
    People Perspectives: Toyota Takes Corrective Action
    by Changing Its President
    Types of Control
    Cutting Edge: Ford Uses Virtual Reality as a Feedback
    Control Tool
    Diversity Spotlight: Feedback Control Induces
    Cosmerics Industry to Develop New Products for
    Diverse Population Segments
    The Controller and Control
    The Job of the Controller How Much
    Control Is Needed?
    Power and Control
    A Definition of Power Total Power of a
    Manager Steps for Increasing Total
    Power
    Perfonning the Control Function
    Potential Barriers to Successful Controlling
    Making Controlling Successful
    Case Study: Who Killed Barings Bank?
    20 PRODUCTION
    MANAGEMENT AND CONTROL
    Introductory Case: The Quick Tum at USAir
    Producdon
    Defining Productwn
    Cutting Edge: Chrysler Uses Teams to Speed Up
    Producdon Process
    Productivity
    People Perspectives: Characteristics ofJapanese
    Employment Motivate Workers to Improve
    Productivity
    Quality and Productivity
    Quality Spotlight: Focusing on Quality at Adidas
    USA
    Automation Strategies, Systems, and Processes
    Operations Management
    Defining Operarions Management
    Operations Management Considerations
    Ethics Spotlight: Firestone Exits LaVergne
    Operations Control
    Just-in-Time Inventory Control Mamtenance
    Control Cost Control Budgetary
    Control Ratio Analysis Materials
    Control
    Selected Operations Control Tools
    Using Control Took to Control Organizadons
    Inspection Management by Excepdon
    Management by Objectives Breakeven
    Analysis Other Broad Operations Control
    Tools :
    Case Study: Sun Also Rises
    21 INFORMATION
    AND TECHNOLOGY
    Introductory Case: Sam Walton Taught Others at Wal-
    Mart to Use Information
    Essentials of Informarion
    Factors Influencing the Value of Information
    Information Appropriateness Information
    Quality Information Timeliness
    Information Quantity Evaluating
    Information
    The Management Information System (MIS)
    Global Spodight: Pohang Iron & Steel Company
    Needs a Complex MIS
    Describing the MIS
    Diversity Spotlight: Target's MIS Focuses on Hispanic
    Workers
    Establishing an MIS
    Information Technology
    Computer Assistance in Using Information
    The Management Decision Support System
    (MDSS)
    Computer Networks
    People Perspectives: People Are the Key to Making the
    Network Work at Arthur Andersen
    The Local Area Network The Intemet
    Cutting Edge: Dell Computer Company Surfs
    the Intemet to Service Customers and Build Its
    Image
    Case Study: The Intemet Becomes a Technological
    Battlefield
    Video Case: Lands' End: Getting The Product Out to
    the Customer
   Part 6 TOPICS
    FOR SPECIAL EMPHASIS
    22 QUAUTY: BUILDING
    COMPmnVE ORGANIZATIONS
    Introductory Case: IOMEGA Corporation: Success
    Built OD Condtinuous Improvement
    Fundamentals of Quality :
    Defining Total Quality Management
    Quality Spotlight: "Quality isJob 1" at Ford
    The Importance of Quality Established
    Quality Awards Achieving Quality
    Ethics Spotlight: American Marketing Association
    Promotes "Zero Defects" Ethics
    Cutting Edge: The Shingo Prize for Excellence in
    Manufacturing
    Quality Through Strategic Planning
    Environmental Analysis and Quality
    Establishing Organizational Direcrion and Quality
    551 Strategy Formulation and Quality
    Strategy Implementation and Quality
    Strategic Control and Quality
    The Quality Improvement Process
    The Incremental Improvement Process
    People Perspectives: Keeping People Involved in Incre-
    mental Improvement: Bearings, Inc.
    Reengineermg Improvements
    Case Study: Total Qnality Managemenb Learning to
    MakeItWork
    23 MANAGEMENT
    AND DIVERSITY
    Introductory Case: Ortho Pharmaceutical: "Showcase"
    for Cultural Diversity
    Defining Diversity
    The Sodal Implications of Diversity
    Advantages of Diversity in Organizations
    Gaining and Keeping Market Share
    People Perspectives: The Bank ofMono-eal Encourages
    Minority Workers to Maximize Potential: Gaining Ad-
    vantage with Customers
    Cost Savings Increased Producdvity and
    Innovation Better-Quality Management :
    Diversity Spotlight: General Electric Values Global
    Sensitivity
    Challenges That Managers Face in Worlding With
    Diverse Populadons
    Changing Demographics
    Global Spotlight: AT&T Connects the World
    Ethnocentrism and Other Negative Dynamics
    Negarive Dynamics and Spedfic Groups
    Cutting Edge: Study Shows that Older Workers Are
    Valuable
    Strategies for Promoting Diversity in
    Organizations
    Workforce 2000 Equal Employment and
    Affinnative Action Organizational Commit-
    ment to Diversity Pluralism
    The Role of the Manager
    Management Development and Diversity
    Traming
    Case Study: Levi Strauss: Valuing Diversity
    Video Case: Giving High Quality Customer Service:
    A Focal Point at Lands' End
   

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