Chapter One An Introduction to Business Writing
1.1 Is Writing So Important for a Business Success?
1.2 What Knowledge of Writing Makes a Successful Businessperson?
1.3 General Writing Strategies
Chapter Two English Writing of Employment
Section One Business Writing
2.1 Introduction
2.2 Cover Letters
2.2.1 What Is a Cover Letter?
2.2.2 Five Things to Think About Before Writing
2.2.3 Anatomy of a Cover Letter
2.2.4 Ten Important Rules of Cover Letter Writing
2.2.5 Sample Cover Letters
2.3 Professional Resumes
2.3.1 Introduction to Professional Resumes
2.3.2 Sixteen Important Features of a Professional Resume
2.3.3 Sample Resumes
2.4 Thank You Letters
2.4.1 About Thank You Letters
2.4.2 Samples of Thank You Letters
Section Two Language Handbook
2.5 Using of Nouns
2.5.1 Definition of Noun
2.5.2 Classification of Nouns
2.5.3 Noun Usage
Section Three Writer's Workshop
2.6 The Writing Process and Writer's Job
2.6.1 The Writing Process
2.6.2 Different Writing Stages
2.6.3 Different Jobs of a Writer
Chapter Three Memorandums and Other Office Daily Routines
Section One Business Writing
3.1 Introduction
3.2 General Information and Samples of Office Daily Routines
3.2.1 Memos
3.2.2 Minutes
3.2.3 Schedules
3.2.4 Notices and Posters
3.2.5 Certificates
3.2.6 Letters of Introduction
3.2.7 Notes and Bills
Section Two Language Handbook
3.3 Verb Tense
3.3.1 Passive Tense
3.3.2 Changing Passive Voice to Active Voice
3.3.3 Thinks Actively
Section Three Writer's Workshop
3.4 Before Writing Strategy
3.4.1 Planning
3.4.2 Pre-writing with Outlines
Chapter Four Advertisements and Sales Promotion
Section One Business Writing
4.1 Introduction
4.2 General Information and Samples of Advertisements and Sales Promotion
4.2.1 Structure of Advertisements
4.2.2 Types of Writing
4.2.3 Verbal Characteristics of English Advertising
4.2.4 Features of Advertising Sentences
4.2.5 Rhetoric Features of Advertising English
Section Two Language Handbook
4.3 Subject-Verb Agreement
Section Three Writer's Workshop
4.4 How to Write a Five-paragraph Essay
Chapter Five Business Letters (Ⅰ)
Section One Business Writing
5.1 Introduction
5.2 General Information and Samples of Business Letters
5.2.1 Enquiries and Replies
5.2.2 Orders and Their Fulfillment
5.2.3 Payment
5.2.4 Shipment
Section Two Language Handbook
5.3 Punctuation I: End Marks
5.3.1 Kinds of Punctuation Marks
5.3.2 End Marks
Section Three Writer's Workshop
5.4 Writing Strategies
5.4.1 Word Webs
5.4.2 Brainstorming
5.4.3 Charts and Diagrams
5.4.4 Peers as Partners
5.4.5 Self-evaluation
5.4.6 The Final Edit
5.4.7 The Evaluation Task
Chapter Six Business Letters (Ⅱ)
Section One Business Writing
6.1 Introduction
6.2 General Information and Samples of Business Letters
6.2.1 Complaints
6.2.2 Claims
6.2.3 Adjustments
Section Two Language Handbook
6.3 Punctuation Ⅱ: The Comma
Section Three Writer's Workshop
6.4 Sentence Combining
6.4.1 Joining Sentence Parts
6.4.2 Adding Words to Sentences
6.4.3 Inserting Word Groups
6.4.4 Showing Relationships
Chapter Seven Netiquette in Business Communication
Section One Business Writing
7.1 Introduction
7.2 Netiquette in Details
7.2.1 E-mail Etiquette
7.2.2 Etiquettes of Voice Mail and Answering Machine
7.2.3 Telephone Etiquette
7.2.4 Web Etiquette
Section Two Language Handbook
7.3 Punctuation II1: Usage of Other Punctuation Marks
7.3.1 Quotation Mark and Underlining
7.3.2 Semicolon
7.3.3 Colon
7.3.4 Hyphen
7.3.5 Apostrophe
Section Three Writer's Workshop
7.4 Sentence Structure
7.4.1 Understanding Simple Sentences
7.4.2 Creating Compound Sentences
7.4.3 Using Clauses to Create Complex Sentences
Chapter Eight Miscellaneous Business Social Correspondence (Ⅰ)
Section One Business Writing
8.1 Introduction
8.2 Styles of Business Social Correspondence
8.2.1 Block Form
……
Chapter Nine Miscellaneous Business Social Correspondence(II)
Chapter Ten Business Speeches
Chapter Eleven Business Reports
Chapter Twelve Technical Manuals and Instructions
Chapter Thirteen Contracts and Agreements
Chapter Fourteen Modern Technology in Business Writing
Appendix A Business Writing Glossary
References