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商务英语写作(21世纪高职高专规划教材)

商务英语写作(21世纪高职高专规划教材)

定 价:¥25.00

作 者: 吴柏祥、黄静茹、李清辉、叶琼
出版社: 北方交通大学出版社
丛编项: 商务英语系列
标 签: 商务英语

ISBN: 9787810823685 出版时间: 2005-04-01 包装: 平装
开本: 16开 页数: 286 字数:  

内容简介

  《商务英语写作》致力于解决高职高专商务英语专业学生在商务英语写作中面临的主要问题,即,如何学以致用,如何把课堂学习同就业需要与外贸企业实际需要相结合的问题。《商务英语写作》从各种商务写作实际入手,涉及主题范围广,能涵盖学生在商业企业中面临的大多数实际写作需要,且所选范例非常具有实际参考价值。同时把一些较为基础性的实际写作知识和语言知识穿插在各个章节之间,给学生的学习和教师的课堂教学留有较大的自主选择的空间,以保证学生的写作热情既可以不必被枯燥乏味的语言和写作知识所抹杀,又可以使他们学到一定的写作知识,磨练写作技巧,使商务英语写作水平得以提高。

作者简介

暂缺《商务英语写作(21世纪高职高专规划教材)》作者简介

图书目录

Chapter One An Introduction to Business Writing
1.1 Is Writing So Important for a Business Success?
1.2 What Knowledge of Writing Makes a Successful Businessperson?
1.3 General Writing Strategies
Chapter Two English Writing of Employment
Section One Business Writing
2.1 Introduction
2.2 Cover Letters
2.2.1 What Is a Cover Letter?
2.2.2 Five Things to Think About Before Writing
2.2.3 Anatomy of a Cover Letter
2.2.4 Ten Important Rules of Cover Letter Writing
2.2.5 Sample Cover Letters
2.3 Professional Resumes
2.3.1 Introduction to Professional Resumes
2.3.2 Sixteen Important Features of a Professional Resume
2.3.3 Sample Resumes
2.4 Thank You Letters
2.4.1 About Thank You Letters
2.4.2 Samples of Thank You Letters
Section Two Language Handbook
2.5 Using of Nouns
2.5.1 Definition of Noun
2.5.2 Classification of Nouns
2.5.3 Noun Usage
Section Three Writer's Workshop
2.6 The Writing Process and Writer's Job
2.6.1 The Writing Process
2.6.2 Different Writing Stages
2.6.3 Different Jobs of a Writer
Chapter Three Memorandums and Other Office Daily Routines
Section One Business Writing
3.1 Introduction
3.2 General Information and Samples of Office Daily Routines
3.2.1 Memos
3.2.2 Minutes
3.2.3 Schedules
3.2.4 Notices and Posters
3.2.5 Certificates
3.2.6 Letters of Introduction
3.2.7 Notes and Bills
Section Two Language Handbook
3.3 Verb Tense
3.3.1 Passive Tense
3.3.2 Changing Passive Voice to Active Voice
3.3.3 Thinks Actively
Section Three Writer's Workshop
3.4 Before Writing Strategy
3.4.1 Planning
3.4.2 Pre-writing with Outlines
Chapter Four Advertisements and Sales Promotion
Section One Business Writing
4.1 Introduction
4.2 General Information and Samples of Advertisements and Sales Promotion
4.2.1 Structure of Advertisements
4.2.2 Types of Writing
4.2.3 Verbal Characteristics of English Advertising
4.2.4 Features of Advertising Sentences
4.2.5 Rhetoric Features of Advertising English
Section Two Language Handbook
4.3 Subject-Verb Agreement
Section Three Writer's Workshop
4.4 How to Write a Five-paragraph Essay
Chapter Five Business Letters (Ⅰ)
Section One Business Writing
5.1 Introduction
5.2 General Information and Samples of Business Letters
5.2.1 Enquiries and Replies
5.2.2 Orders and Their Fulfillment
5.2.3 Payment
5.2.4 Shipment
Section Two Language Handbook
5.3 Punctuation I: End Marks
5.3.1 Kinds of Punctuation Marks
5.3.2 End Marks
Section Three Writer's Workshop
5.4 Writing Strategies
5.4.1 Word Webs
5.4.2 Brainstorming
5.4.3 Charts and Diagrams
5.4.4 Peers as Partners
5.4.5 Self-evaluation
5.4.6 The Final Edit
5.4.7 The Evaluation Task
Chapter Six Business Letters (Ⅱ)
Section One Business Writing
6.1 Introduction
6.2 General Information and Samples of Business Letters
6.2.1 Complaints
6.2.2 Claims
6.2.3 Adjustments
Section Two Language Handbook
6.3 Punctuation Ⅱ: The Comma
Section Three Writer's Workshop
6.4 Sentence Combining
6.4.1 Joining Sentence Parts
6.4.2 Adding Words to Sentences
6.4.3 Inserting Word Groups
6.4.4 Showing Relationships

Chapter Seven Netiquette in Business Communication
Section One Business Writing
7.1 Introduction
7.2 Netiquette in Details
7.2.1 E-mail Etiquette
7.2.2 Etiquettes of Voice Mail and Answering Machine
7.2.3 Telephone Etiquette
7.2.4 Web Etiquette
Section Two Language Handbook
7.3 Punctuation II1: Usage of Other Punctuation Marks
7.3.1 Quotation Mark and Underlining
7.3.2 Semicolon
7.3.3 Colon
7.3.4 Hyphen
7.3.5 Apostrophe
Section Three Writer's Workshop
7.4 Sentence Structure
7.4.1 Understanding Simple Sentences
7.4.2 Creating Compound Sentences
7.4.3 Using Clauses to Create Complex Sentences
Chapter Eight Miscellaneous Business Social Correspondence (Ⅰ)
Section One Business Writing
8.1 Introduction
8.2 Styles of Business Social Correspondence
8.2.1 Block Form
……
Chapter Nine Miscellaneous Business Social Correspondence(II)
Chapter Ten Business Speeches
Chapter Eleven Business Reports
Chapter Twelve Technical Manuals and Instructions
Chapter Thirteen Contracts and Agreements
Chapter Fourteen Modern Technology in Business Writing
Appendix A Business Writing Glossary
References

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