Map of the book
Thanks and acknowledgements
Introduction to the learner
1 The three sectors of the economy
2 Management
3 Company structure
4 Work and motivation
5 Management and cultural diversity
6 Recruitment
7 Labour relations
8 Production
9 Products
10 Marketing
11 Advertising
12 Promotional tools
13 Accounting and financial statements
14 Banking
15 Stocks and shares
16 Bonds
17 Futures and derivatives
18 Market structure and competition
19 Takeovers,mergers and buyouts
20 Efficiency and employment
21 Business ethics
22 The role of government
23 Central banking,money and taxation
24 Exchange rates
25 The business cycle
26 Keynesianism and monetarism
27 International trade
28 Economics and ecology
29 Information techology and electronic commerce
30 Entrepreneurs and venture capital
Appendix and Bibliography
Glossary(English_French-German-Italian-Spanish)
附录:剑桥商务英语证书(BEC高级)考试说明