营销英语

Chapter 1 Social and Cultural Envi ronment 1
Part A Basic Knowledge 1
Part B Dialogues 10
Part C Extended ActiVities 75
Chapter 2 Marketing Planning 22
Part A Basic Knowledge 22
Part B Dialogues 31
Parl C Extended ActiVities 34
Chapter 3 Marketing Research 37
Part A Basic Knowledge 37
Part B Dialogues 41
Part C Extended Activities 46
Chapter 4 Distribution 49
Part A Basic Knowledge 49
Part B Dialogues 55
Part C Extended ActiVities 60
Chapter 5 Price 66
Part A Basic Knowledge 66
Part B Dialogues 70
Part C Extended Activities 76
Chapter 6 Promotion（1）：Advertising 80
Part A Basic Knowledge 80
Part B Dialogues 86
Part C Extended Activities 90
Chapter 7 Promotion（2）：Personal Selling 96
Part A Basic Knowledge 96
Part B Dialogues 101
Part C Extended Activities 106
Chapter 8 Promotion（3）：Fair Promotion 110
Part A Basic Knowledge 110
Part B Dialogues 116
Part C Extended ActiVities 122
Chapter 9 Promotion（4）：Public Relations 127
Part A Basic Knowledge 127
Part B Dialogues 131
Part C Extended Activities 741
Chapter 10 Promotion（5）：Festive Promotion 146
Part A Basic Knowledge 146
Part B Dialogues 152
Part C Extended Activities 757
Chapter 11 Promotion（6）：Promotion of Service Industry 163
Part A Basic Knowledge 163
Part B Dialogues 169
Part C Extended Activities 775
Chapter 12 After-sales Service 178
Part A Basic Knowledge 178
Part B Dialogues 183
Part C Extended Activities 787
Reference Keys 192