新编商务英语精读（4学生用书）

Unit 1 Advertisement Reading Ⅰ Advertising Reading Ⅱ The Mixed Blessing of Advertising Technology Extended Activities Function and Structure：Peuasion Practical Reading：Language of Advertising Basic Writing：Sentence Writing(I) Additional Vocabulary Business World Humor TimeUint 2 Business Communication Reading Ⅰ How to Write Magnetic Sales Lette Reading Ⅱ Using Audience Analysis to Adapt Your Message Extended Activities Function and Structure：Expressio at the Post Office PracticaI Reading：Leaflet：Swift Service Basic Writing：Sentence Writing(II) Additional Vocabulary Business World Humor TimeUnit 3 Organizational Cuitoure Reading Ⅰ The Organizational Culture and the Discoue Commun ity Reading Ⅱ Honda of America Extended Activities Function and Structure：Expressing Curiosity & Asking for Information Practical Reading：A Case Study Basic Writing：Topic Sentence Additional Vocabulary Business World Humor TimeUnit 4 Family Reading Ⅰ Magic of a Full Moon Reading Ⅱ The \New Father\——No Real Role Reveal Extended Activities Function and Structure：Explanation Practical Reading：Advertisements for Properties Basic Writing：Unity and Coherence Additional Vocabulary Business World Humor TimeUnit 5 Sightseeing Reading Ⅰ Big Fun Reading Ⅱ Follow Summer Waterfalls Extended Activities Function and Structure：Expressio for Sightseeing Practical Reading：Itinerary Basic Writing：Paragraph Development Additional Vocabulary Business World Humor TimeUnit 6 Public Relatio Reading Ⅰ Public Relatio Reading Ⅱ A General Introduction to Public Relatio Extended Activities Function and Structure：Expressio at a Hotel Practical Reading：Hotel Brochures Basic Writing：Telephone Messages Additional Vocabulary Business World Humor TimeUnit 7 Modern Offive Reading Ⅰ The Modern Office ReadingⅡ Rule Number One：Clear That Desk Extended Activities Function and Structure：Receiving Guests Practical Reading：the Communicative Processes Basic Writing：Notes Additional Vocabulary Business World Humor-rimeUnit 8 Production Reading Ⅰ New Process Desig Reading Ⅱ The Two Basic Methods of Production Extended Activities Function and Structure：Describing Products PracticaJ Reading：Production Activities Basic Writing：Memos AdditionaJ Vocabulary Business World Humor TimeUnit 9 Automobiles Reading Ⅰ Oa：On a Road to Nowhere Reading Ⅱ Merging Hand-made Oraftsmahip with World-classManufacturing Extended Activities Function and Structure：TraveJ by Car Practical Reading：Car Ads Basic Writing：E-mails Additionaf Vocabulary Business World Humor TimeUnit 10 Imanee Reading Ⅰ Types of Iurance Reading Ⅱ Basic Iurance Concepts Extended Activities Function and Structure：ConveationaJ Strategies Practical Reading：Iurance Fbrm Basic Writing：Fax Additionaf Vocabulary Business World Humor TimeAppendix Ⅰ New WordsAppendix Ⅱ ExpressioAppendix Ⅲ Word StudyAppendix Ⅳ Special Use