新编商务英语精读

Unit 1　企业和社会责任
Social Responsibility at American Express
Consumerism
Unit 2　企业所有制形式
From Proprietorship to Corporation
Ownership of Corporations
Unit 3　特许经营
Two Types of Franchises
Good Training:An advantage of Franchising
Unit 4　经理的工作
Profile:Lee lacocca
Managerial Skills
Unit 5　领导
How to Manage Your Boss
Management and Entrepreneurial Characteristics
Unit 6　公共关系
Publicity
John Samls of P & G
Unit 7　普通股和优先股
Investment Strategies
Bull Markets and Bear Markets
Unit 8　马斯洛的需求层次
Job Rotation and Job Enlargement
Bill Gates of Microsoft
Unit 9　营销的理念
Dentists Attract New Patients with Marketing
Do Most Firms Practise the Marketing Concept?
Unit 10　广告
Television as an Advertising Medium
What an Advertiser Needs
附录1　词汇学习索引
附录2　练习答案