趣谈英语系列公关秘诀

     CONTENTS
   Introduction
    The Basics
    The Client
    Who's In, Who's Out
    Equipment
    PR Types
    Interviews
   Media Relations
    Press Conferences
    Press Releases
    Media Events
   In-House PR
    Paraphernalia
    Meetings
    In-house Magazine or Newspaper
    Corporate Identity
    Sponsorship
    Damage Limitation
   PR Consultant
    Presentations
    Proposals
    Costs
    Tomorrow the World
   Financial Relations
   Government Relations
   Wilder Shores of Bluff
    Medical Public Relations
    Desk Research
    Safety in Numbers
    Opinion Formers
    Speech-writing