体验商务英语教师用书3（跨理工）

Notes on units
Unit 1 GIobaUsation
At a glance
Business brief
Lesson notes
Unit 2 Brands
At a glance
Business brief
Lesson notes
Unit 3 Travel
At a glance
Business brief
Lesson notes
Unit 4 Advertising
At a glance
Business brief
Lesson notes
Unit 5 Employment
At a glance
Business brief
Lesson notes
Unit 6 Trade
At a glance
Business brief
Lesson notes
Unit 7 Innovation
At a glance
Business brief
Lesson notes
Unit 80rganisation
At a glance
Business brief
Lesson notes
Unit 9 Money
At a glance
Business brief
Lesson notes
Unit 10 Ethics
At a glance
Business brief
Lesson notes
Unit 11 Change
At a glance
Business brief
Lesson notes
Unit 12 Strategy
At a glance
Business brief
Lesson notes
Unit 13 Cultures
At a glance
Business brief
Lesson notes
Unit 14 Leadership
At a glance
Business brief
Lesson notes
Unit 15 Competition
At a glance
Business brief
Lesson notes
Unit 16 Quality
At a glance
Business brief
Lesson notes
Text bank
Teacher's notes
Unit 1 GlobaUsation
One size fits all
The non-globalisation of taste?
Unit 2 Brands
Brand development and advertising
Brand-stretching
Unit 3 Travel
The automation of travel
Hotels and globalisation
Unit 4 Advertising
TV advertising
Word-of-mouth advertising
Unit 5 Employment
Loyalty to the organisation
The human resources function
Unit 6 Trade
Export success 1
Export success 2
Unit 7 Innovation
Creativity
Innovative regions
Unit 80rganisation
Work and family
Working at home and away from the office
Unit 9 Money
Financial centres
Entrepreneurs and venture capitalists
Unit 10 Ethics
Ethics as a marketing tool
Ethical investing
Unit 11 Change
Forcing change
The human effects of change
Unit 12 Strategy
Strategic planning
Obsession with the competition
Unit 13 Cultures
Humour
Different nationalities in global companies
Unit 14 Leadership
A leader's view of leadership
The military model for leadership
Unit 15 Competition
Theories and reality
Women in competitive environments
Unit 16 Quality
Defining quality
Quality standards
Text bank answer key
Resource band
Teacher's notes
Unit 1 GlobaUsation
Telephoning
Unit 2 Brands
Discussion language
Unit 3 Travel
Tetephoning
Unit 4 Advertising
Presentations
Unit 5 Employment
Meetings
Unit 6 Trade
Negotiating
Unit 7 Innovation
Presentations
Unit 80rganisation
Culture
Unit 9 Money
Dealing with figures
Unit 10 Ethics
Problem-solving
Unit 11 Change
Socialising
Unit 12 Strategy
Decision-making
Unit 13 Cultures
Culture
Unit 14 Leadership
Team-building
Unit 15 Competition
Negotiating
Unit 16 Quality
Telephoning: Complaints
Audio scripts