体验商务英语教师用书4（跨理工）

定　价：¥27.50

作　者：	David Cotton 李平等
出版社：	高等教育出版社
丛编项：
标　签：	商务英语

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ISBN：	9787040174717	出版时间：	2005-07-01	包装：	简裝本
开本：	16开	页数：	235	字数：

内容简介

　　《体验商务英语》系列教材为引进改编教材，原系列教材是非常成熟的商务英语系列教材，改编后可适应我国高校教学的需要。该系列教材语言素材真实，相关教学和学习资源配套完整。共4级，每一级都有学生用书、练习册、教师用书、试题库和录音带，此外配有教学录像，并提供网站支持。另外还编有《国际管理》、《商法》、《银行与金融》和《商务英语语法与用法》。《体验商务英语》系列教材话题紧跟国际经济发展形势，循序渐进地训练学生用英语进行调研分析、归纳总结和使用正确语体作书面或口头表述的能力。既可以帮助在校生了解真实的商务环境和话题，学习地道的商务英语；也可以帮助从事各种经济活动的商务人员通过语言技能综合训，较快地提高语言能力。可作为英语专业商务英语方向基础阶段课程教材，也可作为在职人员进修商务英语高级课程教材或社会培训之用。

作者简介

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图书目录

Notes on units
Unit 1 Communication
At a glance
Business brief
Lesson notes
Unit 2 International marketing
At a glance
Business brief
Lesson notes
Unit 3 Building relationships
At a glance
Business brief
Lesson notes
Unit 4 Success
At a glance
Business brief
Lesson notes
Unit 5 Job satisfaction
At a glance
Business brief
Lesson notes
Unit 6 Rist
At a glance
Business brief
Lesson notes
Unit 7 E-commerce
At a glance
Business brief
Lesson notes
Revision
Unit A
Unit 8 Team building
At a glance
Business brief
Lesson notes
Unit 9 Raising finance
At a glance
Business brief
Lesson notes
Unit 10 Customer service
At a glance
Business brief
Lesson notes
Unit 11 Crisis management
At a glance
Business brief
Lesson notes
Unit 12 Management styles
At a glance
Business brief
Lesson notes
Unit 13 Takeovers and mergers
At a glance
Business brief
Lesson notes
Unit 14 The future of business
At a glance
Business brief
Lesson notes
Revision
Unit B
Text bank
Teachers notes
Unit 1 Communication
Communication with employees
Communication with the world at large
Unit 2 International marketing
Towards a global brand
Culteral problems in international marketing
Unit 3 Building relationships
Employer-employee relationships
Relationships between companies:strategic alliances
Unit 4 Success
What makes product innovations successful?
What makes countries successful?
Unit 5 Job satisfaction
job sharing
Job loyalty
Unit 6 Risk
Computer crime
Fraud and corruption
Unit 7 e-commerce
Difficulties of distribution 1
Difficuities of distribution 2
Unit 8 Team building
Team-building techniques 1
Team-building techniques 2
Unit 9 Raising finance
Business incubators
Venture capital in Europe
Unit 10 Customer service
Earning customer loyalty
Difficult customers
Unit 11 Crisis management
Crisis of confidence
InternaI crises
Unit 12 Management styles
Styles of corporate leadership
Corporate culture and management styles
Unit 13 Takeovers and mergers
Takeovers across cultures 1
Takeovers across cultures 2
Unit 14 The future of business
Will services become more important than manufacturing？
Technological revolutions
Text bank answer key
Unit 3 Building relationships
Networking
Unit 4 Success
Negotiating
Unit 5 Job satisfaction
Handling difficult situations
Unit6 Risk
Reaching agreement
Unit 7 E-commerce
Presentations
Unit 8 Team building
Resolving conflict
Unit 9 Raising finance
Negotiating：tactics
Unit 10 Customer service
Active Iistening
Unit 11 Crisis management
Asking and answering difficult questions
Unit 12 Management styles
Socialising：putting people at ease
Unit 13 Takeovers and mergers
Summarising in presentations
Unit 14 The future of business
Telephoning：getting the right information
Sudio scripts