高效商务沟通（英文版.第七版）

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作　者：	Herta A.Murphy Herbert W.Hildebrandt Jane P.Thomas
出版社：	机械工业出版社
丛编项：	商务技能专业精品教材（英文版）
标　签：	MBA

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ISBN：	9787111064046	出版时间：	1998-10-01	包装：	简装
开本：		页数：	618	字数：

内容简介

　　成功、高效的商务沟通往往会令您事半功倍。通过阅读本书，您将了解到：商务沟通的历史背景、商务沟通的各种技术手段、文案设计和实施的程序、如何进行书面沟通、如何进行口头交流、怎样获得心议已久的工作职位。本书作者均为执教多年的业界“领袖”。他们丰富的经验与大量的神机妙算例，将为您提供一套综合、实用的高效商务沟通方法。

作者简介

暂缺《高效商务沟通（英文版.第七版）》作者简介

图书目录

PARTONEBACKGRONDFOREFFICTIVEBUSINESSCOMMUNICATIONChapter1EffectiveCommunicationsinBusinessImportanceandBenefitsofEffectiveCommunicationCommponentsofCommunicationConceptsandProblemsofCommunicationNoverbalCommunicationSummaryExercisesandProblemsReferencesChapter2TheSevenC'sofEffectiveCommunicationCompletenessConcisenessConsiderationConcretenessClarityCourtesyCorrectnessSummaryExercisesandProblemsChapter3BusinessCommunicationandtheGlobalContextBackgroundtoInterculturalCommunicationNationalCulturalVariablesIndividualCoulturalVariablesSummaryExercisesandProblemsReferencesChapter4BusinessCommunicationandtheEthicalContextBackgroundtoEthicalContextsInfluencesonPersonalEthicsCommunicationandEthicalIssuesSummaryExercisesandProblemsReferencesChapter5BusinessCommunicationandtheTechnologyContextManagingInformationWithinOrganizationsE-MailOtherCommunicationTechnologiesManagingInformationOutsideOrganizationsSummaryExercisesandProblemsReferencesPARTTHREEMESSAGEDESIGNChapter6TheProcessofPreparingEffectiveBusinessMessagerFivePlanningStepsBasicOrganizationslPlansBeginningandEndingsComposingtheMessageSummaryExercisesandProblemsChapter7TheAppearanceandDesignofBusinessMessagesBusinessLettersMemorandumsSpecialTimesavingMessageMediaSummaryExercisesandProblemsChapter8Good-NewsandNeutralMessagesOrganizationalPlanFavorableRepliesNeutralMessagesSummaryExercisesandProblemsCapsuleCheeklistsforGood-NewsandNeutralMessagesChapter9Bad-NewsMessagesTheRightAttitudePlansforBad-NewsMessagesNegativeRepliestoRequestsUnfavorableUnsolicitedMessagesSummaryExercisesandProblemsCapsuleChecklistsforBad-NewsMessagesChapter10PersuasiveWrittenMessagesOrganizationofPersuasiveMessagesPersuasiveRequestsPersuasiveSalesLettersSummaryExercisesandProblemsCapsuleChecklistsforPersuasiveRequestsPARTFIVEWRITTENCOMMUNICATION:REPORTSChapter11ShortReportsSuggestionsforShortReportsInformationalMemorandumReportsAnalyticalMemorandumReportsLetterReports-InformationalandAnalyticalSummaryExercisesandProblemsChapter12LongReportsPrefatorySectionsSupplementalSectionsPresentationoftheLongReportExamplesofPagesfromaLongAnalyticalReportSummary'ExercisesandProblemsChapter13ProposalsPurposesofProposalsKindsofProposalsPartsofProposalsShortProposalsLongFormalProposalsWritingFormalProposalsWritingStyleandAppearanceSummaryExercisesandProblemsPARTSIXSTRATEGIESFORORALCOMMUNICATIONChapter14StrategiesforSuccessfulSpeakingandSuccessfulListeningStrategiesforImprovingOralPresentationsStrategiesforReducingStageFrightStrategiesforImprovingListeningSkillsSummaryExercisesandProblemsChapter15StrategiesforSuccessfulinformativeandPersuasiveSpeakingPurposesofInformativeandPersuasiveSpeakingKindsofInformativeandPersuasiveSpeakingAudienceAnalysisforInformativeandPersuasiveSpeakingOrganizationforInformativeandPersuasiveSpeakingSupportsforInformativeandPersuasiveSpeakingSummaryExercisesandProblemsReferenceChapter16StrategiesforSuccessfulInterpersonalCommunicationDyadicCommunicationInterviewingTelephoningDictating'SummaryExercisesandProblemsReferenceChapter17StrategiesforSuccessfulBusinessandGroupMeetingsBackgroundInformationonGroupsPurposesandKindsofMeetingsSolvingProblemsinMeetingsorGroupsLeadershipResponsibilitiesinMeetingsParticipantResponsibilitiesinMeetingsSummaryExercisesandProblemsReferencesPARTSEVENTHEJOBAPPLICATIONPROCESSChapter18ThejobApplicationProcess-TheWrittenjobPresentationSelf-AssessmentMarketAssessmentResumeCoverLettertoResumeSummaryExercisesandProblemsChapter19ThejobApplicationProcess-InterviewsandFollow-UpSuccessfulPreparationforthejobInterviewSuccessfulFollow-UPMessagesAftertheInterviewSuccessfulNegotiatingSumaryExercisesandProblemsReferencesAPPENDIXEXSAVisualAidsinBusinessCommunicationGraphicsforQuantitativeandOtherDataSampleGraphicsforQuantitativeandOtherDataChecklistforEffictiveVisualPresentationsBGrammar,Punctuation,andStyleGrammarPunctuationStyleCBusinessCommunicationandLegalIssuesDefamationInvasionofPrivacyMisrepresentationandFraudLawsRegardingEmployment,Credit,andCollectionsOtherAreasofCautioninBusinessCommunication