新剑桥商务英语词汇用法测试

定　价：¥18.00

作　者：	（英）戈德温（Godwin,J.），斯特拉特（Strutt，L.）著
出版社：	人民邮电
丛编项：
标　签：	剑桥商务英语

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ISBN：	9787115141347	出版时间：	2006-05-01	包装：	胶版纸
开本：	16开	页数：	79	字数：

内容简介

　　《新剑桥商务英语词汇用法测试》（高级）是《新剑桥商务英语词汇用法测试》丛书之一，《新剑桥商务英语词汇用法测试》本套丛书中包含的都是在你一生中值得去读的作品，读这些作品不但可以提高你的英语水平，而且能够提高你的个人修养。Business Vocabulary in Use Advanced， a new addition to the bestselling English Vocabulary in Use titles， is suitable for Upper intermediate and Advanced level learners of business English. Primarily designed as a self-study reference andpractice book， it can also be used for classroom work and one-to-one lessons.The book consists of 50 units and follows the highly successful format of the English Vocabulary in Use range with presentation material on the left-hantt page and practice exercises on the right-hand page……It covers a wide variety of up-to-date business topics and concepts including People and Organisations;Quality; Strategy; Marketing; IT and the Internet; Ethics and Globalisation.Business Vocabulary in Use Advanced has been carefully researched using the Cambridge International Corpus to ensure that the 2，000 new words and expressions represent the English that native speak-ers actually use……

作者简介

暂缺《新剑桥商务英语词汇用法测试》作者简介

图书目录

INTRODUCTION
THE HUMAN DIMENSION
1 Word of work
2 Managemetn style 1
3 Managemetn style 2
4 Employment and employability
5 Flexibilit and inflexibility
6 Work—life balance
7 Managing talent
8 Team building
9 The right skills
QUALITY
10 What is quality?
11 Quality standards
12 TQM and JIT
13 Quality and people
14 The management of change
15 Striving for perfection
16 Strategic thinking
17 Competition
18 Companies and their industries
19 Key strategic issues
20 Innovation
21 Preparing for the future
MARKETING
22 The four Ps and the four Cs
23 Customer satisfaction
24 Knowing your customers 1
25 Knowing your customers 2
26 Brands and branding
27 Global brands
IT AND ITS USES
28 The IT revolution
29 Internet security
30 E-commerce：after boom and bust
……
COMPANY FINANCE
CORPORATE RESPONSIBILITY
THE GLOBAL ECONOMY
Answer key
Index