商务英语写作

Chapter 1 Getting Started: Writing and Your Career
I. The Key to Effective Writing
II. Functions of Job-related Writing
Cross-cultural Communication
Exercises
Chapter 2 Professional Writing: Some Basics
I. Writing: Words
II. Writing: Sentences
III. Writing: Letters
Cross-cultural Communication
Exercises
Chapter 3 How to Get a Job: Resumes, Letters of
Applications and Interviews
I. Preparing for Your Job Search
II. Preparing a Resume
III. Writing a Letter of Application
IV. Going to an Interview
Cross-cultural Communication
Exercises
Chapter 4 Writing Memos, E-mails and Minutes
I. Memos
II. E-mail
III. Minutes
Cross-cultural Communication
Exercises
Chapter 5 Order Letters and Letters of Inquiry
I. Order Letters
II. Letters of Inquiry
Cross-cultural Communication
Exercises
Chapter 6 Sales Letters
I. Brief Introduction to Sales Letters
II. The "Four A' s" in Sales Letters
III. Write Sales Letters Automatically
Cross-cultural Communication
Exercises
Chapter 7 Customer Relations Letters ( I )—
Goodwill Letters
I. Thank-you Letters
II. Congratulation Letters
III. Letters of Invitation or Welcome
IV. Letters of apology
V. Letters to Express Get-well Wishes or Sympathy
Cross-cultural Communication
Exercises
Chapter 8 Customer Relations Letters ( II ) --
Complaint Letters and Adjustment Letters
I. Complaint Letters
II. Adjustment Letters
Cross-cultural Communication
Exercises
Chapter 9 Customer Relations Letters (III) —
Collection Letters
I. Collection Letter 1
II. Collection Letter 2
III. Collection Letter 3
IV. Collection Letter 4
Cross-cultural Communication
Exercises
Appendix
I. Certification and Verification
II Agreement and Contract
III. Confirmation
IV. Authorization
BIBLIOGRAPHY