管理经济学（第4版 注释版）

1 Part One Getting Started
Chapter 1 Introduction to Manangerial Economics
Preview
The Circular Flow of Economic Activity
The Nature of the Firm
The Concept of Economic Profit
Profit in a Market System
Economics and Deicision Making
Summary
Discussion Questions
Problems
Appendix:Present Value Analysis
Chapter 2 Basic Training
Preview
Functional Relationships:Total,Average,and Marginal
Economic Models
Probability and Probability Distributions
Summary
Discussion Questions
Problems
Appendix:Calculus and Managerial Economics
Integrating Case Study I:Olsen's Pre-Owned CD Players
2 Part Two Demand
Chapter3 Demand Theory and Analysis
Preview
Individual Demand
Market Demand
Total and Marginal Revenue
Pricw Elasricity
INCOME Elasticity
Cross Elasticity
Summary
Discussion Questions
Problems
Appendix:Behind the Demand Curve :The Theory of Consumer Choice
Chapter4 Ragression Techniaues and Demand Estimation
Preview
Rwgression Techniques
Demand Estimation
Problems with Rearession Analysis
Summary
Discussion Questions
Problems
Chapter5 Business and Economic Forecasting
Preview
Sources of Data
Time-Series Analysis
Barometric Forecasting
Input/Output Analysis
Summary
Discussion Questions
Problems
3 Part Three Production and Costs
4 Part Four Market Steucture
5 Part Five Pricing Decisions
6 Part Six Risk and Capital Budgeting
7 Part Seven Technological Change and Location Theory
8 Part Eight Busubess Decisions and Government