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管理学专业英语教程3 不要

管理学专业英语教程3 不要

定 价:¥17.00

作 者: 邱东林 华宏鸣 康志峰
出版社: 中国人民大学出版社
丛编项:
标 签: 管理学理论

ISBN: 9787300034669 出版时间: 2000-08-01 包装: 平装
开本: 16 页数: 234 字数:  

内容简介

  本书分为十个单元,以管理科学和工程管理为主要内容。课文选自近年出版的管理类英文原著,旨在提高学生的听说、写译和专业阅读技能。本书可供大专院校管理类学科各专业的高年级学生、研究生及教师使用。

作者简介

  邱东林,现为复旦大学外语部教授,外语部主任。TOP目录 Unit OneText:The Five Concepts of Analytical Thinking Auxiliary Text(1) The Basic Decision Dilemma:The Angina/Bypass Surgery Decision(1)Auxiliary Text(2) The Basic Decision Dilemma:The Angina/Bypass Surgery Decision(2)Unit Two Text: The Basis for Government Action: NonappropriabilityAuxiliary Text (1) Public Choices and Public Finance (1)Auxiliary Text (2) Public Choices and Public Finance (2)Unit ThreeText: Business Administration in High EducationAuxiliary Text (1) Forms of OrganizationAuxiliary Text (2) Institutional PlanningUnit FourText: Green Awareness: An Opportunity for BusinessAuxiliary Text (1) A View of Environment from the CBIAuxiliary Text (2) Protecting the Environment: a New Managerial Responsibility  Unit FiveText: Operating Paradigm ShiftsAuxiliary Text (1) The Importance of Innovation Auxiliary Text (2) The Evolution of ManagementUnit SixText: The Model of Modern ManagementAuxiliary Text (1) Flexible SpecializationAuxiliary Text (2) The Quality ParadigmUnit SevenText: Business Strategy AnalysisAuxiliary Text (1) Relative Bargaining Power and the Applicatio n of Industry AnalysisAuxiliary Text (2) Competitive Strategy AnalysisUnit EightText: Synchronizing with the MarketplaceAuxiliary Text (1) Prerequisites for Performing Sales & Operati ons Planning (1)Auxiliary Text (2) Prerequisites for Performing Sales & Operati ons Planning (2)Unit NineText: Mathematical Models Used in Production and OperationsAuxiliary Text (1) Scope and Evolution of P/OMAuxiliary Text (2) The Quality Revolution and Rise of Lean Prod uction and Soft ManufacturingUnit TenText: Stockless Production: Basic ConceptsAuxiliary Text (1) Stockless Production: Accomplished by Preven tive Maintenance and PeopleAuxiliary Text (2) Stockless Production: A RevolutionAppendixⅠKey to ExercisesAppendixⅡText TranslationsAppendixⅢGlossaryTOP 其它信息 装帧:平装页数:234版次:1

图书目录

Unit One
Text:The Five Concepts of Analytical Thinking
Auxiliary Text(1) The Basic Decision Dilemma:The Angina/Bypass Surgery Decision(1)
Auxiliary Text(2) The Basic Decision Dilemma:The Angina/Bypass Surgery Decision(2)
Unit Two
Text: The Basis for Government Action: Nonappropriability 
Auxiliary Text (1) Public Choices and Public Finance (1)
Auxiliary Text (2) Public Choices and Public Finance (2)
Unit Three
Text: Business Administration in High Education
Auxiliary Text (1) Forms of Organization
Auxiliary Text (2) Institutional Planning
Unit Four
Text: Green Awareness: An Opportunity for Business
Auxiliary Text (1) A View of Environment from the CBI
Auxiliary Text (2) Protecting the Environment: a New Managerial Responsibility  Unit Five
Text: Operating Paradigm Shifts
Auxiliary Text (1) The Importance of Innovation 
Auxiliary Text (2) The Evolution of Management
Unit Six
Text: The Model of Modern Management
Auxiliary Text (1) Flexible Specialization
Auxiliary Text (2) The Quality Paradigm
Unit Seven
Text: Business Strategy Analysis
Auxiliary Text (1) Relative Bargaining Power and the Applicatio n of Industry  Analysis
Auxiliary Text (2) Competitive Strategy Analysis
Unit Eight
Text: Synchronizing with the Marketplace
Auxiliary Text (1) Prerequisites for Performing Sales & Operati ons Planning (1)
Auxiliary Text (2) Prerequisites for Performing Sales & Operati ons Planning (2)
Unit Nine
Text: Mathematical Models Used in Production and Operations
Auxiliary Text (1) Scope and Evolution of P/OM
Auxiliary Text (2) The Quality Revolution and Rise of Lean Prod uction and Soft Manufacturing
Unit Ten
Text: Stockless Production: Basic Concepts
Auxiliary Text (1) Stockless Production: Accomplished by Preven tive 
Maintenance and People
Auxiliary Text (2) Stockless Production: A Revolution
AppendixⅠ Key to Exercises
AppendixⅡ Text Translations
AppendixⅢ Glossary

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