邱东林,现为复旦大学外语部教授,外语部主任。TOP目录 Unit OneText:The Five Concepts of Analytical Thinking Auxiliary Text(1) The Basic Decision Dilemma:The Angina/Bypass Surgery Decision(1)Auxiliary Text(2) The Basic Decision Dilemma:The Angina/Bypass Surgery Decision(2)Unit Two Text: The Basis for Government Action: NonappropriabilityAuxiliary Text (1) Public Choices and Public Finance (1)Auxiliary Text (2) Public Choices and Public Finance (2)Unit ThreeText: Business Administration in High EducationAuxiliary Text (1) Forms of OrganizationAuxiliary Text (2) Institutional PlanningUnit FourText: Green Awareness: An Opportunity for BusinessAuxiliary Text (1) A View of Environment from the CBIAuxiliary Text (2) Protecting the Environment: a New Managerial Responsibility Unit FiveText: Operating Paradigm ShiftsAuxiliary Text (1) The Importance of Innovation Auxiliary Text (2) The Evolution of ManagementUnit SixText: The Model of Modern ManagementAuxiliary Text (1) Flexible SpecializationAuxiliary Text (2) The Quality ParadigmUnit SevenText: Business Strategy AnalysisAuxiliary Text (1) Relative Bargaining Power and the Applicatio n of Industry AnalysisAuxiliary Text (2) Competitive Strategy AnalysisUnit EightText: Synchronizing with the MarketplaceAuxiliary Text (1) Prerequisites for Performing Sales & Operati ons Planning (1)Auxiliary Text (2) Prerequisites for Performing Sales & Operati ons Planning (2)Unit NineText: Mathematical Models Used in Production and OperationsAuxiliary Text (1) Scope and Evolution of P/OMAuxiliary Text (2) The Quality Revolution and Rise of Lean Prod uction and Soft ManufacturingUnit TenText: Stockless Production: Basic ConceptsAuxiliary Text (1) Stockless Production: Accomplished by Preven tive Maintenance and PeopleAuxiliary Text (2) Stockless Production: A RevolutionAppendixⅠKey to ExercisesAppendixⅡText TranslationsAppendixⅢGlossaryTOP 其它信息 装帧:平装页数:234版次:1