1. Culture and Communication
The Importance of Learning about Cultures
Understanding Culture
Responses to Other Cultures
The Question of Change in Cultures
Communication and Culture
本章小结
Notes
2. The Role of Language in Intercultural Business Communication
The language Barrier and Its Consequences: Real and Perceived
The Relationship between Language and Culture
Selection of the Right Language
The Company Language
The Role of the Interpreter
Communication with Nonnative Speakers
The Impact of Technology on Oral and Written Communication
本章小结
Notes
3. Getting to Know Another Culture
Asking Questions
……
4. Individuals and Groups in Business Cultures
5. Organizing Messages to Other Cultures
6. Nonverbal Language in Intercultural Communication
7. Cultural Rules for Establishing Relationships
8. Information, Decisions, and solutions
9. Intercultural Negotiation
10. Legal and Governmental Considerations in Intercultural Business Communication
11. The Influence of Business Structures and Corporate Culture on Intercultural Business Communication
12. intercultural Dynamics in the International Company Appendix to Chapter 12
鄂公网安备 42010302001612号 