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当代国际商务英语阅读

当代国际商务英语阅读

定 价:¥34.00

作 者: 翁凤翔
出版社: 上海交通大学出版社
丛编项: 当代国际商务英语教材系列
标 签: 商务英语

ISBN: 9787313045874 出版时间: 2007-01-01 包装: 平装
开本: 16 页数: 363 字数:  

内容简介

  《当代国际商务英语阅读》的特点是:学生通过阅读,可以提高国际商务英语的语言能力和阅读能力,同时又学到国际商务基本知识。《当代国际商务英语阅读》共有16章,包括国际商务的主要领域。如国际贸易、国际营销、对外直接投资、世界贸易组织、经济全球化等。每章有背景知识介绍、两篇课文、生词表、详细的课文注释和练习及练习参考答案。

作者简介

  翁凤翔,男,上海海事大学外国语学院副教授、国际商务英语翻译硕士生导师,国际商务英语学科带头人,国际商务英语证书考试注册考官。1993年9月至1995年9月在中英浦东高级国际商务英语培训中心(SBET)与英方专家合作进行国际商务英语教学与研究,在英国做访问学者期间(2002.9-2003.9),任英国中央英格兰大学商学院客座教授,曾访问剑桥大学考试委员会,与英国专家合作进行国际商务英语教学以及商务英语测试课题研究。

图书目录

Chapter1 General View of International Business
Background Knowledge
1.1 WTO
1.2 Globalization
Chapter2 International Business Law
Background Knowledge
2.1 Elements of International Contract
2.2 International Trade Regulation
Chapter3 Economic Integration
Background Knowledge
3.1 The European Union
3.2 North American Free Trade Agreement (NAFTA)
Chapter4 International Trade
Background Knowledge
4.1 International Commercial Terms
4.2 Service in International Trade
Chapter5 International Logistics
Background Knowledge
5.1 International Supply Chain
5.2 Warehouse and Inventory Control
Chapter6 International Payments
Background Knowledge
6.1 Letter of Credit
6.2 Collection
Chapter7 International Finance
Background Knowledge
7.1 Foreign Exchange and Its Transactions
7.2 Securities and Stocks
Chapter8 International Marketing
Background Knowledge
8.1 Marketing Research
8.2 Product Policy--What Is Product Planning?
Chapter9 International Accounting and Taxation
Background Knowledge
9.1 Accounting Standardization
9.2 International Taxation
Chapter10 International Human Resource Management
Background Knowledge
10.1 Managing Managers
10.2 International Labor Relations
Chapter11 Foreign Direct Investment
Background Knowledge
11.1 Foreign Direct Investment
11.2 Costs and Benefits of FDI to the Nation-State
Chapter12 International Business Environment
Background Knowledge
12.1 The Technological and Competitive Environment
12.2 The Global Social and Economic Environment
Chapter13 Culture and International Business
Background Knowledge
13.1 Elements of Culture
13.2 Cultural Differences in International Business
Chapter14 E-commerce
Background Knowledge
14.1 What is E-commerce7
14.2 On-line Auction Business
Chapter15 International Business Organizations
Background Knowledge
15.1 International Chamber of Commerce
15.2 International Standard Organization
Chapter16 China's International Business
Background Knowledge
16.1 China's Conditions in International Business
16.2 The Prospect of China's International Business
Key to Exercises

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